UAE luxury cars market on solid track

Inayat-ur-Rahman, Business Editor

Sales of luxury cars in the UAE continue to boom with the country becoming among the top global markets. The country’s super luxury car market is driven by several factors, including the country’s high concentration of Ultra-high-net-worth individuals (UHNWI), favourable economic conditions, world-class infrastructure, relaxed regulations on car ownership, and a strong focus on luxury and tourism.

Sheikh Juma Bin Maktoum Bin Juma Al Maktoum recently inaugurated the Oscar Luxury Auto showroom, a new state-of-the-art facility for high-end cars sales at Umm Sheif , Sheikh Zayed Road in Dubai.

S.S. Bassi, Owner of Oscar Luxury Auto told Gulf Today that the newly opened showroom is latest addition to the Advantage Motors, which has already three branches in Dubai, Abu Dhabi and Sharjah.

“The new facility is around 7000+ sq ft, along with separate parking in basement, together can accommodate 35/40 cars and we have plans to open more automotive businesses in the UAE,” Bassi added.

He mentioned that they were offering all the top luxury brands, including Ferrari, Lamborghini, Range Rovers, Rolls Royce, Mercedes, and BMWs to their loyal customers, adding that they sell all cars with warranty and attractive payment options.

To a question about car sales, he disclosed that the customers response is very good in the market, adding that they have already sold out 5 luxury cars within one week between the price range of Dhs 500,000 to Dhs700,000.

He noted that they are also promoting electric vehicle sales, which are environment-friendly, adding that demand is high as of now for luxury cars and they have a unique collection of cars, which are rarely found in the market.

“Our customers are from all over the UAE and from other countries as well like Russia, Middle East countries, China and all over Africa, adding that they are offering Zero Kms and new cars to the loyal customers in the market.

Sarabdeep Singh Bassi is the owner of Oscar Luxury Auto. He has been in cars trading for the Last 17 years and has extensive experience of selling all types of vehicles

The volume of the luxury cars market in the United Arab Emirates was forecast to increase between 2023 and 2027 by in total 0.3 thousand vehicles (+8.5 percent).