Ajman Tourism secures partnerships with prominent Egyptian firms

The Ajman Department of Tourism Development (ADTD), led by Mahmood Khaleel Alhashmi, Director General, successfully conducted a strategic roadshow in Egypt from December 13 to 14.

This initiative marks a significant step towards enhancing collaboration between Ajman and Egypt, with a primary focus on fortifying tourism ties and fostering mutual relations within the sector.

In an impactful endeavour, ADTD solidified three major memorandums of understanding (MoUs) with renowned Egyptian tourism companies, reinforcing their commitment to seeking support for tourism development in the region.

The agreements were formalised with Travco - Egypt, Travista - Egypt, and Heliopolis Express Tours - Egypt, all prominent entities in the Egyptian tourism industry. Alhashmi formally signed a memorandum of understanding with Travco - Egypt, a premier tourism company. The focus of this collaboration is to strengthen cooperation and coordination in the fields of tourism, hospitality, and marketing, with special emphasis on hotel reservations and promoting tourist attractions in Ajman.

Simultaneously, the department entered into a memorandum of understanding with Travista - Egypt, a trailblazer in tourism and international destination marketing within the Egyptian market. This memorandum aligns with strategies for hotel bookings and the promotion of tourist attractions in Ajman, highlighting their unique features.In a separate context, the partnership with Heliopolis Express Tourism - Egypt, specializing in international tourism, aims to bolster the global presence of the emirate of Ajman. The joint effort seeks to attract travelers worldwide, enhance the visitor experience, and promote Ajman’s cultural landmarks, setting the stage for robust future collaboration.

In his statement, Alhashmi said, “This collaboration marks a new era in the partnership between Ajman and Egypt, solidifying our mutual relations. We are dedicated to promoting tourism, fostering cultural exchange, and building enduring connections. We eagerly anticipate the promising prospects that these memorandums hold and look forward to a mutually beneficial relationship.”

Alhashmi underscored the Ajman Department of Tourism Development’s commitment to achieving sustainable development in the tourism sector, emphasizing the ambition to elevate Ajman as a primary international tourist destination. This commitment is evidenced through comprehensive projects spanning entertainment, events, and hospitality, with a strategic focus on enhancing the unique tourism components that distinguish the emirate of Ajman.

These initiatives align with a broader vision to position Ajman prominently on the global tourism stage.Consequently, ADTD integrates introductory roadshows into its programs, aiming to showcase Ajman globally and bolster its standing on the international stage. Additionally, efforts are directed towards increasing demand from Egyptian tourists by raising awareness about the significance of Ajman and its rich cultural and tourism diversity. The department remains dedicated to strengthening relationships with key partners in the tourism sector and fostering strategic partnerships to augment these endeavors.

The roadshow efforts spotlighted Ajman’s standout tourist destinations, including its pristine beaches, coastal areas, and museums. The focus was on enhancing the visitor experience, with significant cultural landmarks such as the Ajman Museum, Masfout Museum, and Beit Rashid Al Khader having undergone renovations. Notably, Ajman celebrated the inauguration of the Zoya Health & Wellbeing Resort, catering to medical tourism, and contributing to expanding the agricultural area in the Al Zorah Natural Reserve to boost ecotourism.

Egypt holds a pivotal role as the fifth largest source market for Ajman, with Egyptian visitors contributing to 7% of total tourism since 2021. This underscores the robust and sustainable ties between the two countries, as evidenced by a notable 8% growth in the Egyptian market during 2023 (from the third quarter to the beginning of the year) compared to the same period in 2022.

The evolving tourism relations between Egypt and the United Arab Emirates underscore a significant partnership, fostering cultural exchange and communication. The tourism sector serves as a vital conduit, increasing awareness of the rich history and diverse culture in both Egypt and the Emirates, thereby stimulating tourist movement between the two nations.

The roadshow in Egypt stands as a testament to the Ajman Department of Tourism Development’s dedication to cultural enrichment and the promotion of sustainable tourism. With an eye toward continued success and innovation, the department aspires to further solidify its role as a leader in the global tourism landscape.