$1 billion branded residence tower launched

Inayat-ur-Rahman, Business Editor

Dubai-based luxury property developer Binghatti Properties has launched a $1-billion new branded residence in Downtown Dubai. The new state-of-the-art luxury project Mercedes-Benz Place l Binghatti, floated in partnership with German luxury carmaker Mercedes-Benz, will be delivered in the fourth quarter of 2026.

Housing a total of 150 apartments, the 65-storey tower residential tower will give a holistic, connected, and desirable luxury living experience.

“By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.” Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales.

“We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.” Muhammad BinGhatti, CEO, Binghatti Properties.

“The creation of this unique living space in Dubai is a celebration of the evolution and heritage of both brands. Working together, we will create something remarkable – a sophisticated living space that mixes iconic design, emotion, and innovation into a phenomenal architectural form.” BinGhatti added.

“Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz.” Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG.

Mercedes-Benz Places | Binghatti compromises a collection of 150 residences, consisting of a carefully balanced selection of two- to four-bedroom units and five penthouses. Each residence has been meticulously crafted to intensify the desirable brand experience. The tower is composed of three main elements, starting with the core and its horizontal structuring of the balconies. The second is the adjoining lamella structure with its dynamic lines. It encompasses the entire volume of the tower like a frame, and thus contributes to the overall appearance of the building.

The third element is the closed southern façade, which is characterised by its cladding. Its visually striking design is not only functional but also a significant contributor to the tower’s overall identity. Not only does the cladding provide shading from the peak summer sun, it also contributes to the building’s energy efficiency through the integration of photovoltaics. Generous floor-to-ceiling glazing allows the interior and exterior to merge into a single entity, creating a space that seamlessly melds architecture and nature.