‘Project Landmark:’ Dubai’s Emarat petrol stations to be named after brands and companies

Emirates General Petroleum Corporation (Emarat) has launched the first of its kind project in the UAE and globally, under the name ‘Project Landmark.’

Through ‘Project Landmark,’ companies and brands will have an unprecedented opportunity to secure naming rights for Emarat's service stations, which are strategically located in Dubai and the Northern Emirates. It will also allow them to integrate their business models within these service stations, driving customer happiness and satisfaction to new heights.

'Project Landmark,' which was launched at an official ceremony held at the Museum of the Future in Dubai, represents a strategic milestone among fuel station companies in the UAE and the world by introducing a new model for strategic partnerships between Emarat and its partners. This is based on Emarat’s approach to providing value-added services to customers and enhancing their experiences.

'Project Landmark' will go beyond providing sponsorship opportunities to Emarat’s partners towards solidifying its presence as a comprehensive platform contributing to enhancing business models and elevating services provided to customers. As such, Emarat stations will become a new landmark that enriches customers' experience and takes it to new heights.

'Project Landmark' expands the presence of both local and international brands and is in line with Emarat's strategic efforts to accelerate and support the UAE's advancement towards the future. The project provides an innovative business platform for companies to reach customers and deliver valuable services that meet the high standards of excellence set by the UAE.

Eng. Ali Khalifa Al Shamsi, Director General of Emarat, said: “We are proud to launch this strategic project, which positions Emarat as a pioneer in adopting an innovative customer-centric model based on scientific research and feasibility studies. This project underscores our commitment to serving the UAE and elevating the presence of its business community.”

“Project Landmark goes beyond being just a commercial venture as it represents a strategic ecosystem that establishes a unique partnership model where customers are prioritized and recognised as key contributors to our success, as well as important economic and investment players that boost the attractiveness of Dubai and the UAE. The project places Emarat at the forefront of oil and gas companies in the UAE and the wider region”, Al Shamsi added.

“Since its inception more than four decades ago, Emarat has been committed to achieving our wise leadership’s vision and priorities by focusing on enhancing its operations and elevating its brand, which has a long heritage built through strong partnerships. In doing so, we maintain our focus on delivering exceptional services in our network while ensuring the highest levels of quality for customers,” Al Shamsi concluded.

‘Project Landmark’ will empower partners to elevate their presence through long-term investment opportunities, delivering services and leveraging spaces and assets that offer them with exclusive opportunities to reach service stations’ users in an unprecedented approach. This is in addition to leveraging the strategic locations of the service stations and its facilities to provide services to their customers according to the highest standards.”

WAM