UAE hotel aims to promote Dubai as premier destination for European travellers

Gulf Today, Staff Reporter

Al Bandar Rotana Hotel Dubai announced the successful completion of a strategic roadshow through three key European markets: France, Belgium, and the Netherlands. This prominent tour aimed at strengthening partnerships and promoting Dubai as a premier destination for European travellers.

During his tour, Ayman Ashor, General Manager of Al Bandar Rotana & Al Bandar Arjaan By Rotana, visited France, Belgium, and the Netherlands, engaging with top-tier travel agencies and group organisers to boost tourism flows to Dubai.

The French market expressed significant interest, highlighting Dubai's appeal and potential for increased group arrivals. "Our discussions in France were very promising, with substantial enthusiasm for both leisure and business travel opportunities to Dubai," said Ashor.

In Belgium, where new direct flights from Emirates are launching, we explored opportunities in this fresh and vibrant market. The direct connection is expected to enhance travel ease and boost visitor numbers. "Belgium represents an exciting frontier for us. The initiation of direct flights by Emirates is a game-changer that will facilitate seamless travel experiences for Belgian tourists to Dubai," commented Ashor.

Aman Ashor, General Manager of Al Bandar Rotana.

The Netherlands proved to be a highly promising market, meeting several B2B and B2C agents who are actively promoting Dubai. The feedback from Dutch agents was overwhelmingly positive, indicating a strong and growing interest in the diverse offerings of Dubai and Al Bandar Rotana Hotel. "The Dutch market's enthusiasm was evident. We had engaging sessions with agents who are excited about selling our destination, promising a bright future for mutual growth," Ashor added.

Reflecting on the roadshow, Ashor noted, "Our journey through these three major European countries has not only strengthened our existing relationships but also opened new avenues for collaboration. We are excited about the prospects and look forward to welcoming more European guests to experience the luxury and hospitality that Al Bandar Rotana Hotel Dubai is renowned for."

Al Bandar Rotana Hotel Dubai continues to work closely with international partners to promote Dubai as a leading global destination, enhancing its visibility and appeal across European source markets.