Brazil business firm choses UAE its hub for Middle East region

Gulf Today, Staff Reporter

The renowned Group of Business Leaders (LIDE), founded by Joao Doria Jr, a prominent businessman, former governor of the state of Sao Paulo, and former mayor of the city of Sao Paulo, has chosen LIDE Emirates as its hub for the Middle East region.

Under the leadership of Chairman Mohamed Jassim Al Rais, LIDE Emirates is set to become the centre of discussions and collaborations between Brazilian and UAE businesses.

In a significant development, Rodrigo Paiva, the current President of LIDE Emirates, has been appointed as the CEO of LIDE Middle East. This move strengthens LIDE's presence in the region, where it already has units in Saudi Arabia and the United Arab Emirates. Furthermore, LIDE has plans to expand its operations by opening a third unit in Bahrain by 2025.

Joao Doria and Rodrigo Paiva.

For over two decades, LIDE has been fostering the integration and strengthening of global business leaders. With offices in 18 countries and more than 4,000 members worldwide, the organisation is renowned for its events, forums, and initiatives that promote networking, knowledge exchange, and business development among executives and entrepreneurs from diverse sectors.

LIDE's focus on the Middle East highlights the region's growing importance in the global business landscape. With LIDE Emirates at its helm, the organization aims to bring significant business opportunities from Brazil to the Emirates and the wider Middle East region. The strategic choice of the United Arab Emirates as the hub underscores LIDE's commitment to making the Middle East a key market for international collaborations.

With LIDE Emirates as the new hub for LIDE Global in the Middle East, the organisation is well-positioned to facilitate and drive meaningful partnerships between Brazilian and UAE businesses, fostering economic growth and creating new opportunities for both regions.