Jewellery brand expands in the UAE with over Dhs20m new opening

Sajjad Ahmad, Deputy Business Editor

In an extraordinary feat, Kiara Jewellery launched its third branch worth over Dhs20 million within 18 months, marking another milestone in Bur Dubai’s vibrant jewellery scene.

The latest shop in Meena Bazaar on Al Fahidi Street’s Cosmos Lane promises the same exceptional service and stunning jewellery collections that have become synonymous with the Kiara name.

The grand opening was a glamorous star-studded affair, headlined by Bollywood Diva Shriya Saran, who performed the ribbon-cutting honours. Adding glamour quotient to the event were special guests- the star cast of the Pakistani movie ‘Umro Ayyar’ - Sanam Saeed, Usman Mukhtar, and Salman Shaukat.

Kiara Jewellery prides itself on offering exquisite gold and diamond pieces that cater to a budget-friendly clientele without compromising on quality. Their commitment to excellent customer service ensures a memorable shopping experience, with amazing offers and complimentary gifts with every purchase.

Kiara’s slogan, “Unleash Your Inner Sparkle,” encapsulates their ethos of making every customer feel unique and valued. With three thriving locations in Bur Dubai, Kiara Jewellery is rapidly becoming a household name for those seeking both luxury and affordability in their jewellery shopping.

Sonal Pandey, owner of Jewellery said,“ We are able to launch the third outlet in a very short span of time, which shows the brand growth and ambitious expansion drive. Our expansion drive will continue as the brand is set to open two more branches next month in Karama and Gold Souk.”

She said about the investment, “We are self-funded and going to make more investments in the UAE market. We have invested between Dhs20 million to Dhs30 million in this new branch.”

She further added, “Currently, we are focusing on the UAE and GCC markets. Our target is to expand to the other emirates in the near future as well as Doha.”

Sonal concluded, “The UAE market offers huge growth opportunities for brands as the country is a popular tourist destination. We are not only targeting the Asian customers, but also global customers as our product range and designs have a global appeal.”