Fu Wei, president of Midea Group’s EMEA region, key role leads the company to new heights

Gulf Network

In recent years, Mr. Fu Wei, the President of Midea Group’s EMEA (Europe, Middle East, and Africa) region, has successfully overcome marketing challenges and achieved remarkable results, positioning Midea Group as a standout player in the competitive market. Under his leadership and the joint efforts of his team, Midea’s export share of air conditioners has successfully increased from 24% to 29%, and the scale has exceeded 30 billion.

Additionally, Midea Home Appliances has maintained its leading position among Chinese small home appliance brands, with market shares that consistently outperform the industry average. The team’s sales revenue reached 22 billion in 2021, setting a new record for the company.

These achievements are not limited to the Chinese market alone. In the EMEA region, Midea Group has achieved impressive compound growth rates exceeding 25% in several markets. In Saudi Arabia, the United Arab Emirates, Egypt, Italy, and Germany, Midea Group’s market share has exceeded 10%, marking a significant breakthrough in the company’s expansion into international markets.

Mr. Fu Wei’s outstanding achievements are not only attributed to his high educational background in business management and mechatronics but also to his keen insights and extensive experience in intelligent marketing. His rich experience in market research and intelligent marketing has brought numerous advantages to the Midea Group.

Mr. Fu Wei places great importance on market research. He thoroughly researches the needs and trends of different markets and provides accurate insights into consumer preferences and needs. Based on these market insights, he can effectively position products and develop feasible marketing strategies. His clear understanding of the market pulse enables him to tailor specific strategies that better meet consumer needs.

What’s more, Mr. Fu Wei emphasizes the application of intelligent marketing, and his foresight provides strong support for the company’s development. He firmly believes that digitalized intelligent marketing will play a pivotal role as the “second growth engine,” providing greater momentum for the sustainable development of a company. Consequently, he has been continuously introducing advanced technologies and data-driven decision support systems.

Recognizing the limitations of traditional marketing methods, such as difficulty in pinpointing precise market segmentation, excessive reliance on sales teams, and indiscriminate advertising, Mr. Fu Wei has led Midea Group to establish a intelligent marketing system based on artificial intelligence and big data analysis.

Leveraging advanced technologies, this system rapidly and accurately analyzes consumer behavior and market trends, helping the company develop effective marketing strategies and drive product innovation. This not only enhances the competitiveness of the company but also strengthens its ability to respond to market changes.