Excitement soars to the skies over new Shah Rukh film as megastar urges fans to fight piracy

Gulf Today Report

There’s something about Shah Rukh Khan which defies description. He is still a supernova in the Bollywood film industry, who sends zillions of fans swooning over his colossal appeal. Countless teeny-boppers, particularly girls, go into a tizzy over the mere mention of his name, such is his magnetic charm. He is in his late fifties, but no matter: for his loyal followers, age is just a number.

The fan following of the Bollywood super-duper star, who has had a successful run in the Indian film industry for over 25 years, crosses international boundaries. This makes the world his oyster, so to speak.

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The sky is the limit as far as the excitement over his new film Pathaan is concerned. The film is scheduled to release on January 25, a Wednesday, a marked departure from the conventional debut of new movies on a Friday. It comes a day before Republic Day. This means that the movie has a rare advantage of a five-day weekend.

According to Indian media reports, advance bookings have smashed all records with 250,000 tickets already sold. Trade pundits believe that Pathaan will set box-office registers jingling to glory: it is expected to amass Rs300 crore (over Dhs135 million) worldwide on its opening weekend.

Interestingly, because of the huge traction that Shah Rukh enjoys, the first show on the first day of release starts at 8am, in cities like Bengaluru. A resident of the city says it is an acknowledgement of Shah Rukh’s universal appeal.

Meanwhile, Shah Rukh , in an anti-piracy message,  has urged everyone to watch the action-entertainer in theatres and fight piracy.
On Twitter, he asked all his fans and followers to be a "soldier" for the film industry, according to Indo-Asian News Service.
He wrote: "As #Pathaan fights for India, you too can be a soldier for our film industry to fight piracy!... say NO to PIRACY!”