India TV expands global reach with UAE launch in collaboration with NKN Media

India TV, a leading Hindi news channel based in India, has announced its launch in the UAE on April 29th in collaboration with NKN Media, which has been appointed India TV's exclusive ad sales and distribution partner for the UAE region.

The launch event witnessed Bollywood megastar Salman Khan and Rajat Sharma, the chairman and editor-in-chief of India TV, come together in Dubai to shoot an episode of the longest-running show in India, 'Aap ki Adalat'. During the shoot at Hilton, Al Habtoor City, Dubai, Salman entertained the crowd with his witty responses to Rajat Sharma’s questions.

Towards the end, Rajat Sharma surprised the audience with the announcement that India TV will now be available in the UAE, starting with the airing of Salman Khan's episode.

This move is a significant milestone towards India TV's goal to inform and empower global Indians with accurate and fact based journalism. Ritu Dhawan, Managing Director of India TV, emphasised the channel's goal to inform and empower global Indians with accurate and fact-based journalism, establishing India TV as the most trusted and reliable news source.

Abdul Majid Khan, CEO & Managing Director of NKN Media, expressed confidence in the partnership's productivity and potential to cater to the needs of the Hindi news consumer base in the region.

"Since NKN Media collaborated with India TV last year, we had the vision to bring this flagship show to UAE to give it a local flavour. And what could have been better than making this big with superstar Salman Khan, especially when he has such a large fan following in UAE. The partnership with India TV is part of NKN Media's ongoing efforts to expand its portfolio and meet the growing demands of the audience," he stated.

The launch of India TV in the UAE is a significant milestone for the channel. It aims to cater to the needs of the Indian diaspora residing in the UAE.

Sponsored Content