Books will never die as long as they spark curiosity, says Swiss envoy at ADIBF

Book fairs will continue to be popular as long as human curiosity remains intact, according to Arthur Mattli, the Swiss Ambassador to the UAE.

Speaking to the Emirates News Agency (WAM) at the Abu Dhabi International Book Fair (ADIBF), he championed the enduring relevance of books, citing human curiosity as their eternal driving force. “Look at this book fair. How many thousands of people are flocking in? They are curious and ultimately, I think what drives us is curiosity. As long as a book triggers curiosity, I think the book will always have a selling point.”

Future of print books

Asked about the potential decline of print books due to e-books, Mattli offered a firm rebuttal. "No, I think we still have two hands, and we like to touch," he explained. “We like to discover, open up a book. We like to not only mentally open up a book, but also physically open up the book.”

He emphasised the unique experience of physical books, particularly for children. "This experience of turning the page and discovering a new world, I think this is an experience that every child should have," the envoy said. “For those who are a little bit older like me, it is heavy nostalgia that we would never give up.”

Culture and diplomacy

Mattli also spoke about the role of culture in diplomacy. "Culture is about communication," he said. “Diplomacy is also about communication. Good communication gives good diplomacy and good diplomacy leads to peace and understanding.”

He cited a children's book “The Spotty Ghaidaan,” written by Swiss Author Kurt Blum and illustrated by Emirati artist Mohammed Al Rais, as an example of how cultural exchange can be fostered through books.

"I think, both the author and illustrator are successful in building bridges between the two cultures," the envoy said about the book that was launched at ADIBF.

Books build bridges

Mattli further highlighted Switzerland's long history with books, referencing the importance of Basel and Zurich as printing centres in the 16th century. He mentioned spotting an old Latin translation of the Holy Quran in a museum, showcasing the historical link between Switzerland and books.

"Books bring people together," Mattli stressed. "It's about the exchange of knowledge, but here it is also about the diversity we see – all ages are here (at Abu Dhabi Book Fair).”

Impact of social media

While acknowledging the rise of social media consumption, Mattli remained optimistic about the future of book fairs.

“Especially in a world dominated by visuals, social media, and TV, taking time to read and create your own mental cinema is crucial for personal development, and I believe this will remain very important in the future."

WAM