Designers wow audiences at fashion event

Jamil Khan, Senior Reporter

Fashion lovers from all different communities and segments of life took part in a number of activities as part of day 4 at the Fashion Forward Dubai being held at Dubai Design District (D3).

Designer Nadya Dzyak turned a Friday into a glamorous affair with her candy-coloured and sky-inspired dresses during the runway – bringing a whimsical feel to the day’s opening show. 

A model presents a creation by the Emirati Atelier Zuhra. AFP

Attendees were then treated to Atelier Zuhra’s sartorial extravaganza. If Cinderella had to hire a designer to dress her for 2050, she’d turn to Atelier Zuhra’s designs. Fairytale met futuristic design as the label played on heartstrings with tulle, feather, crystal-embellished pieces that are ideal for red carpets.

Here’s what’s in store for the grand finale. 

Creations by the Emirati Atelier Zuhra during the Fashion Forward event at the Dubai Design District. AFP

Beginning with one of the favourite ready-to-wear brands in the region, Mrs Keepa is preparing to bring a fashion spectacle to FFWD this year. The French-Egyptian designer will be followed by Palestinian designer Reema Al Banna with her wake surf, print-based line-up, and a masterclass on how to pitch brands to buyers. The afternoon continues with a partner show by retail conglomerate Splash, followed by Dubai-based brand Lobster Claw, and a d3 fashion talk with A-list celebrities. 

Models present creations by the Emirati designer Atelier Zuhra. AFP

Ushering in the evening is Tanya Skaff’s 60’s enthused collection, Italian luxury brand Behnoode, along with the much-awaited discussion on sustainability and its future in the world of fashion. Wrapping up the most stylish event of the year is Beirut-based couture designer Hass Idriss and d3’s very own avant-garde label Amato. 

Celebrating the success of Fashion Forward Dubai’s October Edition, guests can dance their way to Experiment by Sky 2.0 to attend the most fabulous closing party of the year.  

Originally from Egypt, Mrs Keepa was founded by Mariam Yeya in 2016. The ready-to-wear brand is primarily known for its glamorous designs, which are worn continuously by celebrities.