The crowds might be thinner and parties smaller, but warnings from officials over the coronavirus have done little to stop Japanese celebrating as the country's famed cherry trees explode into bloom.
Over a warm long weekend in Tokyo, people packed into traditional blossom hotspots, many not even wearing face masks, to admire the fluffy white and pink flowers hanging from delicate stems.
READ MORE
Japan cherry blossom festivals cancelled as virus fears grow
Thousands flock to see Olympic flame in Japan despite virus fears
Japan and its love affair with plastic
Tokyo Governor Yuriko Koike admitted that taking cherry blossom parties away from Japanese was like "taking hugs away from Italians", but urged people to avoid gathering in large groups to drink and snack under the trees.
"I come here every year. I feel bad if I miss it," Etsuo Fujisawa, a 57-year-old dental technician said as he walked through the city's Ueno Park where 800 cherry trees are in full bloom.
Visitors from abroad wearing kimono clothes look at blooming cherry blossoms at Ueno park in Tokyo. AFP
The sides of the main street were roped off, with signs saying "no party zones" posted to discourage picnickers.
"There are more people than I thought," Fujisawa added.
Loudspeakers in Ueno Park blared messages warning against gatherings, and there was little sign of the massive company parties that are popular during the season.
But there were plenty of small groups and couples sitting close to each other on mats drinking and eating under the cherry trees.
A man takes photos of an anime character with the cherry blossoms at Ueno park in Tokyo.
The cherry blossom season is one of Japan's most important national events, with weather forecasters competing every year to offer the most accurate predictions on the first blossoms in major cities.
It is also usually big business, with tourists planning holidays to catch the fleeting season and restaurants offering delicacies inspired by the flowers.
But the virus has changed that, with more than 1,000 known infections and 41 deaths so far. Many schools are closed and offices have asked staff to work from home.
Visitors wearing protective face masks look at blooming cherry blossoms at Ueno park in Tokyo. Reuters
Researchers at Kansai University expect the outbreak to slash business earnings during the blossom season by nearly 40 percent.
In South Korea, which has recorded nearly 9,000 infections and more than 100 deaths from the virus, officials responsible for the country's biggest blossom event said Monday they would put up barriers to block access.
"Since we can't completely stop spring-time picnickers from coming... we are closing all key cherry blossom spots which will have the same effect as preventing tourists," said Huh Sung-moo, the mayor of Changwon city, which includes the blossom hotspot Jinhae.
In Japan, the government is moving to lift some restrictions, including allowing schools in parts of the country to reopen.
Kanon Sagara, a 17-year-old high school student who has been stuck at home during the closures, said taking in the blossoms at Ueno was a chance to finally get some fresh air.
"It feels good to be outside. It feels nice."