For Dolce & Gabbana, the pandemic came with rediscovery

Gulf Today Report

The pandemic has affected different sectors, including the fashion world. However. For Domenico Dolce and Stefano Gabbana, Italian designers, it has motivated them to tap into their creative juice and be more resourceful.

According to the duo, the pandemic took them back to their early days in the mid-1980s where they had to hustle.

Dolce, 62 and Gabbana, 58 are currently producing a series of films for their upcoming haute couture collections.

As the new normal involves social distancing, therefore, the absence of runway shows. The series is an alternative to the customary fashion show, its theme surrounds family, starting from Monday,  it will be broadcast online. 

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The pandemic has forced a lot of businesses to go online,  the Dolce and Gabbana brand was not left out.

According to Gabbana, the brand has recorded 170 per cent growth in the last four months via e-commerce.

He described the growth of e-commerce as a positive side to the pandemic that has forced everyone to stay home.

Although Dolce was a bit sceptical about the upcoming haute couture and it was a slow process, he described it as therapeutic.

 The pandemic has forced the designers to rediscover happiness, savour their work and just slow down.