Bollywood star Katrina Kaif unveils her beauty trends

Bollywood actress Katrina Kaif says she endorses only those brands that are relevant to her and can be part of her daily life.

The actress, who is the brand ambassador of a popular shoewear brand, gives an insight into her brand collaboration while sharing how she adopts sustainable fashion while talking to IANS. 

What does fashion mean to you?

Fashion to me is a way to express myself. It's a mode of communication to the world and defines your individuality.

What is your idea of sustainable fashion and how do you feel you contribute to it?

Katrina Kaif poses for photographs.

My idea of sustainable fashion is to use products that are organic and sustainable in nature. A few changes that I adapted are eco-friendly and I recommend others to follow too are:

* Buy only what you need and do not believe in compulsive shopping

* Limit the use of plastic items as much as possible

* Always keep reading about sustainability and educate yourself in order to contribute towards sustainable fashion

*Always share your knowledge with others to create and spread more awareness

* Most importantly, support fellow artisans with their innovations and vision about an eco-friendly future.

How can people contribute towards sustainable fashion?

Before adapting to sustainable fashion, I believe a person needs to adapt to a sustainable lifestyle, be it the products that we use on a daily basis or the food that we use in our homes. Once we start adapting sustainable practices in our daily routines, our fashion choices will also start to improve.

What's your criterion to select a brand before you start endorsing it?

I endorse brands that are relevant to me and can be a part of my daily life. This is one of the most important criteria for me.

Any fashion tips for readers?

Fashion is all about comfort, you need not blindly follow the latest trends to look stylish. Your confidence is your most special accessory. Don't be afraid to play around with colours and garments, and remember, you have the power to make anything cool if you're comfortable and confident.