At dawn in Unaiza, the golden-brown dates — the stars of the festival — arrive at the marketplace to the sound of a town crier announcing trading open.
Farmers, traders and consumers wend their way through piles of the fruit stacked on metal carts at the annual seasonal market, where 280,000kg of dates are sold each day.
The festival, which organisers say is one of the largest in the world, is held at the town in the central Qassim region. Saudi Arabia is also a leading producer of dates.
The Qassim region is famed for its Sukkari dates, which auctioneer Abdulaziz Al Falwa says can vary in price from 5 riyals ($1.33) for 3kg to up to 700 riyals($186.66), depending on the quality.
A Saudi farmer displays dates to customers during Unaizah Season for Dates. Reuters
Falwa is one of dozens of auctioneers selling the prized dates that are later exported worldwide. Due to COVID-19, last year's festival had no international visitors but still exported to around 50 countries.
"This year, we hope to reach 60," said Abdelrahman Mohammed Al Qudeiri, the festival's head of exports, who estimated they will send 20,000 tons abroad this year. "Unaiza dates are the best in the world," he said, splitting a date in half to show off its high quality - shiny, yellow and full of moisture — before eating it.
A Saudi woman buys dates during Unaizah Season for Dates in Al Qassim province. Reuters
"Just the right amount of sweetness. There are more than 30 million palm trees in Saudi Arabia, that produce 1.4 million tonnes of dates annually, according to the National Centre for Palms and Dates.