Leading Spanish fashion and accessory brands at Expo 2020 eye entry into UAE and GCC markets

Some of Spain’s top brands in jewelry, fashion, footwear, and beauty, on display at the Spanish Pavilion in Expo 2020 Dubai ─ many new to the region─ are looking for distributors to market their products in the UAE and wider GCC.

‘Leading Brands of Spain’ in collaboration with –ICEX Spain Trade and Investment will host the region’s leading retailers on Wednesday, March 2 at 7:30 pm at the Dubai Expo 2020 Spain Pavilion to meet designers and marketers from Spain flying in for the event. Spain’s Ambassador to the UAE, Iñigo de Palacio and Andrés Salinero, Economic & Trade Counsellor of the Embassy of Spain in the UAE   will be present among other VIPs.

A handpicked selection of internationally acclaimed Spanish brands will participate in this unique event, representing a mix of well-known Spanish brands in the UAE together with new entrants to the market that are looking for distribution partners. Jewelry brands such as TOUS, UNOde50, Aristocrazy, and Lladró will be showcasing their latest designs next to fashion firms like, Tendam, El Ganso, Lola Casademunt, Roberto Verino, Alma en Pena and Starlite.

“Expo 2020 Dubai has provided a gateway for these products to be introduced in the UAE and GCC” said Mr. Pedro Vargas, International Project Manager, Leading Brands of Spain Forum.

“Dubai has become the fashion capital of the region; the market is sophisticated. Retailers have matured in their presence on ground and online so Spanish designers are excited about the potential for their products. They are optimistic about the response from buyers in the region based on their experience over the past few months at Expo 2020 Dubai.” he added.

“We know our brands will appeal to the multi-faceted markets here made up of residents from all over the world and we are open to catering to the local tastes. In addition to jewelry and fashion, skincare industry leader Natura Bissé and footwear firm Alma en Pena, add to the product mix under ‘Leading Brands of Spain’.

Spain is keen to ramp up its friendship with the UAE. Several high-ranking Spanish government officials have been pushing the same agenda of late as the two nations look at ways of strengthening ties,” Added Mr. Andrés Salinero, Economic & Trade Counsellor of the Embassy of Spain in the UAE.

This initiative from Leading Brands of Spain and ICEX Spain Trade and Investment will add a significant impact to improving commercial ties with the UAE. Spain is already a main supplier of fashion (#4), beauty (#7) and leather footwear (#8) to the UAE as per 2019 exports in value.

The arrival of new Spanish brands to the UAE market will help increase these numbers and tap the incredible potential of the UAE national market and its important role as a regional hub. Distributors interested in participating in the initiative are welcome to email Gulf Business Consulting.