‘Emerging Pakistan’ campaign launched on London buses
- 06 May 2022
A British Pakistani businessman has launched 150 iconic red double-decker buses carrying the slogan of “Emerging Pakistan” with pictures of Pakistan’s Prime Minister Shahbaz Sharif and his brother and Pakistan Muslim League-Nawaz (PML-N) supremo Nawaz Sharif, media reports said.
The bus campaign started on Wednesday and will go on for a month. It’s estimated that tens of thousands of people around a vast network of London will get to see these buses carrying the Pakistani flag, “Emerging Pakistan” slogan and pictures of Nawaz Sharif and Shahbaz Sharif, Geo News reported.
The buses will be running on London’s 43 busiest routes, covering the entire length and breadth of the city, from early morning till midnight in both directions, it said.
The businessman, who spoke on the condition of anonymity, said: “This ultimate Pakistan branding campaign is running under the banner of ‘Emerging Pakistan’ and will continue for four weeks during which tens of thousands of people will get the chance to know about Pakistan through the iconic London buses daily. We believe that there will be millions who will have seen these buses by the time the campaign ends.”
Leading London advertising agencies estimated this type of campaign would cost around £100,000 to sponsor.
The businessman said he would prefer anonymity because he wanted the highlight to be on Pakistan and not him as an individual.
“In these divisive times I wanted to pay tribute to Pakistan and remind everyone that the brand ‘Emerging Pakistan’ was launched by the 2013-2018 PML-N government when Pakistan’s GDP growth rate was touching 6 per cent and Pakistan was officially ranked in the Morgan Stanley Emerging Markets Indices,” said the businessman, the report said.
The businessman believes that Shahbaz Sharif is a “tremendous leader and the meteoric development of Punjab” was a “testament” to his ability.
The British Pakistani businessman said the bus campaign is aimed at re-introducing foreign investment in Pakistan.
“Pakistan needs investment and stability. When there is mature and stable leadership in Pakistan, the investment will follow and Pakistan will emerge as a powerful nation steadily realising its true potential,” he said.
In March 2018, Pakistan High Commission London had launched buses in London on a similar theme to mark the 70th independence day.
Those fully wrapped double-decker buses had showcased the pristine beauty of Pakistan with its highest peaks, beautiful landscape, rare fauna, monuments representing ancient civilisation, magnificent architecture and rich and diverse culture.
Pakistan High Commission has confirmed that it had not launched the latest bus campaign and did not know who the sponsor was for the latest campaign.
Indo-Asian News Service
