Floward launches 'Floward Community'

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21 July, 2022: As part of its efforts to always offer the best services to its customers, Floward, the go-to online flowers and gifts delivery destination in the MENA and UK launched its new feature “Floward Community” which allows people to design, easily display and sell their own flower arrangements.

In its effort to engage with its clients, build relationships with them, and include their creations, Floward’s new feature allows any talented aspiring florist, anywhere in the world, to upload pictures of their flower arrangements along with a description of the design to Floward Community’s hub.

The design will then get evaluated by a team of Floward experts, and if chosen, it will be sold as a product on Floward’s app and website, and designers of selected arrangements will get a percentage of each sale as specified in the terms & conditions of the feature.

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are ever very proud of the innovative thinking of our team at Floward and their ability to come up with numerous ideas that are translated into features and services giving our customers a unique experience.

We are also proud of our various community outreach initiatives, and since our customers play an integral part in our success story, we wanted to thank them by granting everyone an open invitation to the world of floristry.

Giving back to our communities and encouraging them is a core element of our corporate social responsibility; therefore, we made sure that the creators of the selected designs are compensated as they will gain a second source of income as a percentage of the sales of their products.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers.

Floward also offer cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.