Jawaher inaugurates debut edition of ‘Azyan’ exhibition

Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah, and Chairperson of the Supreme Council for Family Affairs, inaugurated the debut edition of “Azyan” Exhibition and Conference at Al Jawaher Reception and Convention Centre (JRCC), in Sharjah on Thursday. The beauty, fashion and wellness event will run till April 21.

Sheikha Jawaher Al Qasimi underlined the need to harness science and technology in the field of beauty and health. It was also necessary to ensure that responsible behaviour and sustainable practices were followed to safeguard the health of women.

Sheikha Jawaher Al Qasimi said, “We aspire women in the UAE society to be an example in all aspects of life, being role models for children at home, for their colleagues at the workplace, and for the younger generation of girls. In Sharjah we endeavour to create awareness among women, because their behaviour and attitudes influence not only their family, but the society as a whole.”  

Sheikha Jawaher Al Qasimi added, “It is imperative to nurture a love for genuine beauty and its value from childhood so as to shape younger generations’ aesthetic consciousness.”

She urged the new generation of fashion designers, health and beauty experts to explore opportunities to develop these sectors, ethically and sustainably.

Sheikha Jawaher noted: “Emirati women have embraced  other cultures without losing their identity. They have taken the best of what has been passed down to them by their culture and adopted new concepts, creating a harmony between physical appearance and spiritual essence as the foundation for beauty and elegance.”

Sheikha Jawaher Al Qasimi toured the exhibition’s stands where she was briefed on the new innovations being showcased by local and international exhibitors. Sheikha Jawaher Al Qasimi was accompanied by  Hanan Al Mahmoud, CEO of JRCC; Sheikha Hind Bint Majed Al Qassimi, Chairperson of Sharjah Business Women Council;  Sheikha Jawaher Bint Abdullah Al Qasimi, Director of FUNN and Sharjah International Children and Youth Film Festival; Khawla Al Serkal, Director-General of Sharjah Ladies Club (SLC),  Nada Askar Al Naqbi, Director-General of Sharjah Women Sports Foundation, Sheikha Mody Al Shamsi, Director and General Manager of the Family Development Centre,  Eman Tareq Al Tayer, Senior Marketing Division Manager of Al Tayer Group; Dr Muhadditha Yahya Al Hashimi, Chairperson of Sharjah Private Education Authority.

Fashion and jewellery

Sheikha Jawaher Al Qasimi also attended the exclusive fashion show presented by “Ounass”, the Middle East’s first luxury website offering the world’s most exclusive brands.It showcased the latest Ramadan and the Spring-Summer 2019 collection, in addition to the luxurious jewellery collection by French luxury jewellery house “Boucheron”.

Azyan is organised by JRCC in a strategic sponsorship with Special Moments. L’Occitaneen Provence is the support sponsor and Royal Beauty House the cosmetics sponsor. A/V sponsor Dynamic Sound and Light.

Azyan brings together an array of Arab experts and professionals in the health, beauty and fashion industry. The four-day event is focused on three main themes – beauty, fashion and wellness, with a full day dedicated for each.

Visitors can attend sessions to meet with the industry professionals and experts and learn about the latest innovations and products in each sector.As a humanitarian gesture and part of its social responsibility, Azyan has allocated a portion of its tickets proceeds to Friends of Cancer Patients (FocP).

Al Jawaher Reception and Convention Centre (‘JRCC’) is a semi-government establishment that was founded in 2013 to provide an impeccable venue for events in Sharjah. JRCC stands out as the largest furnished high-end hall in the Northern Emirates – spanning a total size of 5,127 square meters – with a wide range of exclusive in-house events and catering facilities. JRCC benefits from top-of-the-range equipment and A-Z solutions to cater to all types of events, including MICE (Meetings, Incentives, Conferences, Exhibitions), weddings, and galas.