‘The Platform’ all set to regale audience

‘The Platform’, a first-of-its-kind stand-up comedy and entertainment roadshow in Sharjah launched a few weeks ago, is bringing its fun-packed programme of outdoor concerts and stand-up comedy to a new location this weekend — the historic Heart of Sharjah district, on November 14 – 15.

A brainchild of the Sharjah Investment and Development Authority (Shurooq), ‘The Platform’ has been showcasing at some of Shurooq’s most popular family destinations like Al Qasba and Al Majaz Waterfront since October 31.

It’s the last weekend to catch this cultural extravaganza packed with music and rib-tickling humour by a new cast of artists and stand-up comedians in the charming Heart of Sharjah district — the region’s largest historical restoration project. This weekend’s line-up includes the Coke Studio star, Zaw Ali, most popular for the song ‘Ghari Ghari’. Mohammed Aly Momos, an Egyptian with Greek roots who finds an angle of humour in every day social situations was a riot during his performances in Al Qasba and Al Majaz Waterfront. He will be one to watch this weekend too, especially for those who need a good laugh.

In the past two weekends, The Platform has brought notable names like Emirati guitarist Brshawe, young singer and guitarist, Khubi Ali, Begimay Abdysamatova from Kyrgyzstan, and pop stars Chiffon and Naser Fairouz, to the stage. Amazing stand-up gigs by Emirati Abdullah Ali “Abz”, Mohammed Aly Momos, Jo Sayar, an engineer turned comedian, as well as a group of local artists, Osman Rohil and Saif Al Muhairi, also performed.

Shurooq is the driving force behind the transformation of Sharjah. Guided by our traditions and inspired by innovation, we are committed to enhancing Sharjah’s appeal as an investment, tourism, and business destination. An independent government entity, we facilitate partnerships and connect investors, corporations, and entrepreneurs with the right opportunities.

To achieve its mission, Shurooq seeks to evaluate and follow-up on tourism, investment, and heritage-related infrastructure projects, participating in the comprehensive construction and development processes both within the emirate of Sharjah and in the UAE as a whole. The Authority values professionalism, and provides sound consultation resulting from study and experience.

Team spirit is important, as the Authority believes in the importance of shared responsibility as the key to true success in the effective building and development of projects and business relations. Through this, Shurooq hopes to prepare investment-related infrastructure projects and modernise and develop existing ones, working in sectors including, but not limited to, retail, government, construction, real estate, agriculture, and more.