DHA, firm team up for Challenge over coronavirus

Jamil Khan, Senior Reporter

The Dubai Health Authority (DHA) has joined TikTok to launch the #ThankYouHeroes challenge. The challenge provides a platform for the TikTok UAE community to express their appreciation for the hard work and dedication shown by the country’s first line of defenders against COVID-19.

Commenting on the #ThankYouHeroes challenge, Abdullah Jumaa, Director of the Corporate Communications and Marketing Department at the Dubai Health Authority, said: “We have been taking proactive and comprehensive measures with our teams across the UAE to protect the community from COVID-19. Our #ThankYouHeroes campaign with TikTok aims to continue raising awareness of the virus and on the safety precautions needed, but also to encourage the UAE community to join us in thanking healthcare workers across the country for the risk they take every day to safeguard public health.”

He continued: “We are confident that these messages of encouragement will lift the morale of all doctors, nurses, paramedics and administrators in the health sector who are working sleepless nights and making many sacrifices to ensure the safety and health of the people of the UAE.”

Over the past few weeks, TikTok joined forces with government entities including the World Health Organisation and Unicef MENA to help the community gain access to accurate information about Covid-19 prevention methods. Additionally, TikTok launched a series of challenges to encourage people to stay safe and positive at home such as the #stayathome challenge.

Starting today, TikTok users throughout the UAE can participate in the #ThankYouHeroes challenge and show appreciation for doctors and nurses fighting against the spread of COVID-19 by following these steps:  Create a video thanking doctors, nurses, paramedics and administrators in the health sector for keeping the UAE community safe using the #ThankYouHeroes hashtag.

Celebrities from across the region have also participated in the challenge and joined hands to support healthcare workers in the UAE and thank them for their hard work during these unprecedented times.