Dhs29m raised to secure COVID-19-hit families

The Mohammed Bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH) pledged an additional Dhs9 million, raising its total donations to Dhs29 million for the ’10 million meals’ campaign.

The Establishment had earlier donated Dhs20 million to secure 2.5 million meals for individuals and families affected by the novel Covid-19 pandemic in the UAE’s biggest food distribution drive.

The additional Dhs9 million donation provides a further 1.12 million meals.

The MBRCH is one of the three entities that carry out the campaign’s operations through an integrated and large-scale distribution network of partnering entities to ensure quick and efficient food delivery mechanism to beneficiaries across the UAE.

Ibrahim Mohammed Bu Melha, Adviser of the Ruler of Dubai for Cultural and Humanitarian Affairs and Deputy Chairman of the Board of Trustees of MBRCH, said the Establishment provides financial and logistical support the’10 million meals’ campaign to provide food support for people in need throughout the holy month of Ramadan.

Etisalat and Du’s technical support has helped attract widespread response to the ’10 million meals’ campaign and the World’s Tallest Donation Box to provide food support for Covid-19-hit communities.

From urging the public to donate via SMS and changing the network’s name to promoting the campaign on digital platforms, the UAE’s two main telecom service providers contributed to securing donations to the country’s biggest food distribution drive.

Dr Ahmed Bin Ali, Senior Vice President of Corporate Communications at Etisalat, said, “At Etisalat, we are proud of the success from the ‘10 million meals’ campaign and the World’s Tallest Donation Box. The nationwide solidarity and engagement with the innovative humanitarian initiative reflect the society’s active commitment to charity work, embodying the values of the late UAE Founder His Highness Sheikh Zayed Bin Sultan Al Nahyan. At Etisalat, we are proud to be the main supporters of the ’10 million meals’ campaign and the World’s Tallest Donation Box to facilitate donations as part of our social corporate responsibility towards serving humanity and making a difference to communities.”

Sadia pledged food supplies that will help provide more than 100,000 meals for communities affected by Covid-19 pandemic as part of the nationwide ’10 million meals’ campaign.

Abdulwahed Juma, Executive Vice-President of Brand and Corporate Communications, du, said: "At du, we are keen to support all humanitarian initiatives that help our communities and embody the values of giving and solidarity. Charitable and purposeful endeavors such as this reflect the pillars on which the UAE has been built, and the initiative has provided an opportunity for everybody to make a meaningful contribution to our society.”