Initiative supports over 50,000 frontline warriors in UAE

Jamil Khan, Senior Reporter

As the nation and the rest of the world fight the global pandemic, the UAE has taken everything in stride, from medical professionals making the toughest life choices to save lives thereby risking their own, to sanitation workers ensuring the wellbeing of the country, to the rest of the workforce ensuring smooth operations, and finally to all mothers ensuring every precaution to keep the family safe.

To honour such workers on the frontline Britannia and Dole have launched “Thank You Everyday Heroes” as the initiative created to motivate communities and individuals to honour and continue to support all our frontline warriors who are now working even harder to ensure that we get back to the new normal with maximum safety.

READ MORE

Healthcare provider feted for CSR COVID-19 efforts

India's coronavirus infections rise to 7.18 million

IEA reports coronavirus crisis an opportunity to reshape climate response

The campaign used social media to encourage people of UAE to be the change and come together to make a difference by following health protocols and take utmost precautions, maintain social distancing, use face masks, avoid gatherings and most importantly take an extra effort to stay healthy as the fight is not yet over.

As a part of the campaign, over 50,000 frontline medical professionals, sanitation workers, delivery boys, RTA personnel, labourers and volunteers received personalised care packs from Britannia and Dole for their exceptional service in combating the spread of COVID-19. This was carried out in collaboration with Dubai’s Roads and Transport Authority (RTA), UAE Food Bank, Seha and other government and private entities.

Annu Gupta, CEO of International Business, Britannia Industries Ltd said, “I am sure everyone has experienced the generosity of our heroes and are appreciative of them. While each of us has tried, in our small or big way, to express our gratitude, the fight for them is not yet over.”