‘Most Noble Numbers’ charity auctions to support ‘1 Billion Meals’ initiative

In co-operation with Emirates Auction, the "Most Noble Numbers" charity auctions for special vehicle plate numbers will be launched on Saturday (April 16) with the participation of elite businessmen as well as charity and humanitarian pioneers.

The auctions will support the efforts of the "1 Billion Meals" initiative, the largest in the region to provide food support to the underprivileged and undernourished, especially children, refugees, displaced people, and those affected by disasters and crises.

The "Most Noble Numbers" charity auctions will be held in Dubai and Abu Dhabi in addition to the 555 online auction next week with the support of the Roads and Transport Authority (RTA) in Dubai and Abu Dhabi Police. The public can participate by bidding on a set of special vehicle plate numbers in both Abu Dhabi and Dubai and online, with all proceeds going towards feeding millions of hungry people in 50 countries around the world.

The auction supports the humanitarian goals of the “1 Billion Meals” initiative organised by the Mohammed Bin Rashid Al Maktoum Global Initiatives, which is seeking to send 1 billion messages of hope and solidarity from the UAE to those in greatest need - especially at a time when food prices are rising globally and the hunger challenge that threatens more than 800 million people intensifies.

The first "Most Noble Numbers" charity auction will be held in Dubai on Saturday at the Four Seasons Hotel Jumeirah, in the presence of distinguished personalities and philanthropists from various economic sectors and charitable institutions and who are keen to support this humanitarian cause in the month of giving.

UNIQUE PLATE NUMBER

The “Most Noble Numbers” auction in Dubai will offer a set of special numbers for vehicle plates in Dubai — most notably the unique plate number AA8 — in addition to three distinct numbers: F55, V66 and Y66.

Mattar Al Tayer, Director-General and Chairman of RTA's Board of Executive Directors, said, "The UAE community is keen to support humanitarian and charity initiatives that provide support to the needy around the world. The “1 Billion Meals” initiative, which employs the principle of crowdfunding to provide food support to the needy and the poor, reflects the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to involve everyone and all the various segments of society in sustainable charity and humanitarian work in solidarity with the most needy in light of the exacerbation of the challenge of hunger."

The second "Most Noble Numbers" charity auction will be held in Abu Dhabi on Wednesday (April 20), at the Emirates Palace Hotel in Abu Dhabi. The charity auction will offer special Abu Dhabi plates, including numbers 11, 20, and 999 from code 2 and plate number 99 from code 1.

Also, the 555 online auction for 555 distinct vehicle plate numbers will be held on April 17 and 18. This auction includes a series of distinct double-digit numbers such as 88 from code 1 and triple digit numbers such as 111 from code 12, as well special four-digit numbers like 1111 from code 2 and 8888 of the code 1. Five-digit numbers such as 11111 of code 2 and six-digit numbers such 777777 code 1 are also on offer.

All the special numbers offered for bidding within the 555 online auction can be viewed via the link https://www.emiratesauction.com/ or the app https://eca.ae/app.

Major General Pilot Faris Khalaf Al Mazrouei, Commander-in-Chief of the Abu Dhabi Police, said, "The UAE, under the directives of President His Highness Sheikh Khalifa Bin Zayed Al Nahyan; His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai; and His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces; has more than 50 years of internationally influential charity and humanitarian work that is based on the values of giving and brotherhood whose foundations were established by the late Sheikh Zayed and which our wise leadership continues today.

"The ‘Most Noble Numbers’ auction, in which we cooperate with the Mohammed Bin Rashid Al Maktoum Global Initiatives ( MBRGI), provides a platform and an opportunity to provide direct support to this noble cause and highlight the high and lofty sense of responsibility of the altruistic and charitable people in the UAE’s giving community," Al Mazrouei said.

Abdullah Matar Al Mannai, Chairman and Managing Director of Emirates Auction Company, said, "From our position as an Emirati institution, we put all our technical and logistical expertise in organising the “Most Noble Number” charity auctions in support of the “1 Billion Meals” initiative, in cooperation with Mohammed Bin Rashid Al Maktoum Global Initiatives, in order to expand the mechanisms of contribution and donation for the largest initiative in the region to the widest extent. We are confident that the interaction of participants in charity auctions will be great, as it was last year."

Emirates Auction is partnering with MBRGI to organise the auctions, and will provide various technical and logistical needs based on its long experience in holding world-class auctions in the country and abroad.

Donors can contribute to the “1 Billion Meals” campaign through the following donation channels - the campaign’s official website: www.1billionmeals.ae; bank transfer to the campaign’s account at Emirates NBD, number: AE300260001015333439802. Donors can also opt to donate Dhs1 a day through a monthly subscription by sending "Meal" via SMS to 1020 on the du network or 1110 on the Etisalat network. Donations can also be made through the campaign's call centre via a toll-free number 8009999.

WAM