‘Beijing New Audiovisual’ has debuts at CABSAT in Dubai

By Jamil Khan, Senior Reporter

To explore new markets and audiences, the ‘Beijing New Audiovisual’ has debut appearance at the latest edition of CABSAT 2023 exhibition and received good attention from the visitors from local and international.

The three-day CABSAT is an international exhibition has started at Dubai World Trade Centre.

The Beijing New Audiovisual booth present in the collaboration of the Beijing Municipal Radio and Television Bureau with the aim of showcasing a wide range of Chinese broadcasting, television, and audiovisual solutions.

“Through this huge opportunity of network with hundreds of global and local companies, we are exploring overseas markets and seeking partnership to establish in the UAE. This 3-day global event aims to tap into the Middle East and North Africa markets, injecting new vitality into China-Arab cultural exchanges,” said Ma Liya, CEO while talking to the Gulf Today on the sideline of the 3-day exhibition.

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The CABSAT is the only dedicated event which attracts over 14,000 industry professionals from the digital, content and media market in the MEASA region. With over 340 global exhibitors and 14,000 visitors from over 120 countries, the event brings together key international decision-makers, buyers and thought leaders, eager to meet face to face, collaborate and innovate together.

“The Beijing Municipal Radio and Television Bureau has organized eight Beijing-Tianjin companies to participate in the exhibition, showcasing nearly 40 innovative products from various enterprises.

“The exhibition is divided into international receptions, exchange activities, and company and product promotion conferences, providing a platform for international cooperation and communication. The eight companies have presented their achievements in science and technology, covering content production, advanced audiovisual technology, artificial intelligence, and transmission and processing equipment,” she told.

Through their booth in the exhibition, the exhibitor demonstrating Beijing's 8K ultra-high-definition audiovisual production capabilities. At the same time, the companies utilized local features and digital elements to enhance brand identification, showcasing Beijing's role as a center for cultural and technological innovation.

During the exhibition, a large number of media and satellite communication enthusiasts flocked to the booth to explore the latest products offered by the companies. It is worth mentioning that CABSAT 2023 has attracted over 14,000 professionals from the fields of broadcasting, television, and satellite communications.