Scooting away

For the last ten years, whenever I heard the name Scooter Braun I thought, that’s the guy who discovered Justin Bieber. I thought, this is the guy who knows how to discover super talent. But things have shifted in Scooter Braun’s world. This week we are taking a look at how this multi-talented entrepreneur’s life is crumbling around him.

Braun has managed many a huge talent over the span of his career, which has been lucrative to say the least. From the likes of Justin Bieber, Kanye West, Ariana Grande, Demi Lovato and J Balvin, Braun has managed and worked with some of the best musicians in the industry. Something has changed though and these super talents are leaving his management company in hoards, well almost hoards.

Some of those said to be leaving are Demi Lovato, Ariana Grande, Idina Menzel, Carly Rae Jepson and the boy who started it all, Justin Bieber. Some of these names are still only alleged, but there is never smoke without a fire, as they say. Braun has also had beef with Taylor Swift after he became the owner of the master recordings of her first six studio albums, which she had wanted to purchase herself.

It is really astonishing to see someone build an empire by themselves and then see that empire crashing down so fast. We will have to wait and see what happens with Braun over the next few weeks, but at this rate, will he have any clients left? Watch this space.