Reigning Mr Olympia Big Ramy and eight-time champ Coleman to headline 2021 Dubai Muscle Show

Gulf Today, Staff Reporter

Mark your calendars! Held in collaboration with Dubai Sports Council, The Middle East’s largest fitness and wellness exhibition that includes Dubai Muscle Show, Dubai Active and Dubai Active Industry, is making a highly anticipated comeback this year for an action-packed three days of fitness and fun from October 28-30.

Featuring the biggest names in fitness, the most diverse schedule of workout classes and the greatest number of exhibiters than ever before, this year’s event is set to be the best one yet

Taking place at Dubai World Trade Centre, Dubai Muscle Show, Dubai Active and Dubai Active Industry will showcase 250 exhibitors of world leading sports nutrition, fitness and bodybuilding brands from 25 countries, as well as over 600 inspirational athletes and health and fitness influencers from around the globe. Visitors will also be able to access inspirational and educational talks, meet and greets with some of the fitness industry’s biggest names, world-renowned competitions, a back-to-back schedule of exciting group fitness classes, and unmissable business seminars. There will also be thousands of free sample giveaways and special discounts over the weekend too.

The first of its kind exhibition to take place since the start of the COVID-19 pandemic, the event will unite all areas of the fitness industry across its 20,000 sqm exhibition space with its epic headliners and jam-packed schedule of events, and its comeback is a true testament to how the health and fitness industry is recovering from the pandemic.

Khalid Al Awar, Director of Events at Dubai Sports Council, said: “We’re proud to be hosting one of the world’s best events here in Dubai once again later this year. Dubai Muscle Show, Dubai Active and Dubai Active Industry is a testament to how strong the fitness industry is here in the Middle East.

“The event is set to be bigger than ever before which shows how well we’re doing in recovering from the pandemic and we can’t wait to welcome back so many brands, athletes and visitors this October.”

Craig Hartley, Marketing Director at HBG Events, organizers of the exhibition commented on its return, “With the pandemic encouraging people to prioritize their health more than ever before, we are extremely excited to be able to bring this event back and give people the opportunity to learn more about health and fitness as well as giving the industry a platform to meet face-to-face for business development, networking and education.

“There really is no other event like this exhibition around and its comeback just shows how the industry has bounced back stronger than ever. The energy across the weekend is second to none and we can’t wait to welcome back visitors this year for an even bigger and better event.”

This year’s Dubai Muscle Show is not to be missed as it returns with its biggest superset of headliners yet including eight-time Mr Olympia, Ronnie Coleman and the most successful Arab bodybuilder and reigning and defending Mr Olympia bodybuilding champion, Big Ramy.

 Known as the Middle East’s leading international fitness and bodybuilding event, Dubai Muscle Show brings together likeminded lifters from around the world, giving attendees the chance to access speaker sessions and exclusive meet-and-greets with its legendary headliners.