Wellfit launches flagship sports and fitness hub in JVC to encourage active lifestyle

Gulf Today, Staff Reporter

Wellfit, a world-class trusted physical and virtual hub dedicated to sports, health and fitness by Arada, has opened the doors of its new state-of-the-art mega multi-sport fitness center dedicated to the pursuit of Active Living at Circle Mall in Jumeirah Village Circle.

The Wellfit facility located in the new community mall is home to the best-in-class and market-leading fitness technologies offering members some of the latest advancements to elevate their own health and fitness levels.

To enhance member experience and performance, Wellfit is bringing Advagym by Sony to supplement its range of Precor machines. Advagym uses time-of-flight sensors to track and record member progress and performance as it relates to reps and calories burned on weight training machines, cardio equipment as well as Spivi – the immersive indoor cycling experience.

The innovative health and fitness hub also prides itself with a loyalty system that was exclusively designed by Wellfit to reward those who not only commit to, but achieve their fitness goals.

The system relies on real-time activity tracking data from several sources enabling gym-goers to unlock their full and true potential with data-driven insight throughout their gym history.

Covering an astounding 75,000 square feet, the mammoth facility of Wellfit stretches over Circle Mall’s top floor with dedicated zones for a range of disciplines to suit the unique needs and goals of each and every member. With focuses on strength and conditioning, athletic performance, mixed martial arts, ninja and parkour, padel tennis and boutique studios for group classes, Wellfit is sure to become a second home for its members. In addition to the aforementioned disciplines, Wellfit will also introduce more sections dedicated to more activities that include: gymnastics, wall climbing, and bouldering.  

The club continues to reimagine the health, fitness and active living experience with recovery rooms, a retail outlet for specific gym needs, as well as a chic member lounge with a restaurant that offers diverse, wholesome and nutritious meals.

Wellfit has also assembled a team of nutritionists, rehab specialists and 50 strong staff led by industry veterans and elite athletes to deliver an integrated and holistic approach to health and wellbeing.

Dimitri Koutsoubakis, CEO of Wellfit, said: “Wellfit’s purpose is to enable active living for everyone. We made it our mission to bring immersive workouts into people’s lives in a more accessible, affordable and efficient way. We are thrilled to open the doors to the most exciting fitness hub in town and look forward to inspire, motivate and nurture individuals, families and communities, on their journey to new pinnacles in health and wellness.”

As the fitness industry is continuing to transition into a post-pandemic world, Wellfit has implemented precautions to keep patrons safe, including rigorous equipment cleaning protocols and distancing between athletes.

Wellfit members can enjoy the incredible space throughout the various areas in the club enabling them to safely practice socially distancing in any activity.

Nikesh Naik, general manager, said: “We first opened the Wellfit facility in Sharjah and this is our second one in the UAE. This is our largest facility in the country and we have plans to open it across each emirate.”