CARS24 joins IPL's ‘Orange Army’ as it becomes principal sponsor of Sunrisers Hyderabad

Gulf Today, Staff Reporter

Adding yet another feather to its long-term association with cricket, CARS24, the leading e-commerce platform for pre-owned vehicles, has partnered with Sunrisers Hyderabad, winners of IPL 2016, to become their new principal sponsor for IPL 2022.

CARS24 is the first pre-owned car company to join IPL through this partnership. The company started operations in UAE in May 2021.

Bringing a wealth of cricket knowledge to the team are the celebrated coaches Brian Lara, Muttiah Muralitharan Dale Steyn, Simon Katich, Hemang Badani and Tom Moody as the head coach.

Captained by New Zealand national team captain Kane Williamson, the team also has young stars like Umran Malik and Abdul Samad who are also the retained risers.

Commenting on the partnership, Sudhir Shukla, Chief Marketing Officer (India), CARS24 said, “As a brand that shares its love for cricket like the rest of the nation, we are immensely excited about this partnership. CARS24 and Sunrisers Hyderabad have a lot of similarities; for starters- we are both orange army signifying our determination to be the best and the joy we bring to our viewers and customers alike. With 10 teams to compete for the coveted title, we are sure this edition is definitely going to grab the attention of all cricket fans across the world.”

Commenting on the partnership, K Shanmugam, CEO, Sunrisers Hyderabad, said, “We are delighted to partner with a young and loved brand like CARS24. The combination of CARS24’s international appeal and market leadership on the back of strong technology, and Sunrisers Hyderabad’s talented team and global fan following, demonstrates the shared spirit of innovation and speed in conjunction with a brand ideology that appeals to the youth. With our new partner, we are ready to rise.”

“There are citizens from all of the cricket-playing countries living in the UAE, making it another cricket-loving country. CARS24 is thrilled to be a part of this globally followed event and is looking forward to a fast-paced, exciting, and nail-biting game of cricket," said Abhinav Gupta, CEO, Gulf Region for CARS24.