Shah Rukh Khan’s Knight Riders group buys Abu Dhabi franchise in UAE T20 League

Gulf Today Report

The Knight Riders Group on Thursday announced that it has acquired the rights to own and operate the Abu Dhabi franchise and will set up Abu Dhabi Knight Riders (ADKR) as an integral part of the upcoming UAE's T20 League.

"For several years now, we have been expanding the Knight Riders brand globally and closely watching the potential for T20 cricket in the UAE. We are excited about becoming part of UAE's T20 League, which no doubt will become hugely successful," said actor-producer Shah Rukh Khan, who is leading the Knight Riders group along with actor Juhi Chawla and her husband Jay Mehta, in an official release.

The entry of Knight Riders group makes them the sixth team to own a team in the tournament and their fourth overall investment in a T20 League after IPL, CPL and MLC.

"The commitment to grow the T20 format and the expertise gathered by the Knight Riders Group, through their involvement in franchise cricket across the world, is undisputed. We are exceptionally pleased with their foresight to join forces with the UAE's T20 League and firmly believe it will elevate the reputation, and professionalism of the League throughout the cricket community," said Khalid Al Zarooni, UAE's T20 League Chairman.

"We are pleased with the association of the Knight Riders Group with the League as a franchise team owner, we are very confident that this association will be mutually beneficial for both Knight Riders brand and the League. UAE's T20 League will attract some of the biggest names in world cricket while also giving a platform and international exposure to local and upcoming players," said Mubashshir Usmani, General Secretary, Emirates Cricket Board (ECB).

Other team owners in the UAE T20 League include Adani Group (who acquired a franchise just three days ago), Capri Global, Lancer Capital, Reliance Strategic Business Ventures Limited (owners of Mumbai Indians) and GMR Group (owners of Delhi Capitals).

"We feel fortunate to have been consistently recognized as a global brand in T20 cricket. As T20 cricket expands around the world, we are flattered by the regular invitations to play a major role in growing the sport across the world. We have had a keen interest in the developments in the UAE and our expansion is consistent with our long-term strategy," said Venky Mysore, CEO of KKR and Red Chillies Entertainment.

After establishing Kolkata Knight Riders (KKR) in 2008 in the Indian Premier League (IPL), the Knight Riders became owners of the Trinbago Knight Riders (TKR) in the Caribbean Premier League (CPL) in 2015.

Recently, the Knight Riders Group made a significant investment in Major League Cricket (MLC) in the USA and intends to set up a franchise in the greater Los Angeles area.

The UAE T20 League will see six franchise teams competing in a 34-match event with the inaugural edition of the tournament scheduled to be played this year.

The new franchsie is expected add more feather to Knight Riders' cap. They already have a very impressive CV and new team will add to their ever-growing portfolio. Shahrukh Khan have diversified investment in real estate, sports and other entertainment companies, which produces movies.

Shahrukh has a long standing relationship with the UAE. He is also the brand ambassador of Dubai.

Shahrukh, who is popularly known as the King of Bollywood has added new dimensions in the popularity of the world's richest league IPL with his star power and charismatic personality.

King of romance, who has enthralled the audience with his impeccable acting and set the silver screen on fire with unforgettable performances -- which left an indelible impression on the mind of movie goers —carries an aura which can create a buzzing atmosphere in the stadium with his presence merely.