MBME Group hails UAE Pro League efforts to develop, promote soccer in the country
- 18 Dec 2023
Gulf Today, Staff Reporter
MBME Group, a leading digital transformation provider and technological partner of the UAE Professional League, commends the league's efforts in developing the digital transformation within UAE football.
Abdelhadi Mohammed, MBME MD & Group CEO, has stated that the Group's sponsorship of the UAE Professional League aims to support sports entities in fully achieving digital transformation and enhancing the technical performance of the matches, which according to the group, is crucial in the development of sports in the UAE.
He also expressed gratitude to the UAE Professional League for creating a professional sports environment that provides avenues for working with artificial intelligence and digital transformation to develop sports features in line with the highest international standards.
The league has advocated for the implementation of technology and artificial intelligence in both technical and administrative aspects within the sports industry. The aim is to achieve significant qualitative improvement in the Adnoc Pro League competitions and in UAE football as a whole.
MBME has been added to the list of official partners and sponsors of the UAE Professional League, which was visibly on display during the 11th round of the Adnoc Professional League, in which Al Wahda won against Al Ain, when several children sported MBME-sponsored jerseys while accompanying the players into the field.
MBME Group is an investment company and leading technology provider that comprises a unique integrated fintech ecosystem which includes MBME Pay, MBME Neo, MBME Wow Pay and MBME Investments.
