Vincitore launches Dubai’s first wellness project ahead of Expo ’20

Inayat-ur-Rahman, Senior Staff Reporter

Vincitore Realty, a Dubai-based developer of quality properties and a pioneer in branded realty, on Thursday announced the launch of Dubai’s first wellness and affordable branded realty project – Vincitore Benessere – the developer’s third such project in Dubai that will change the way people see real estate in this part of the world.

With a development value exceeding Dhs375 million, Vincitore Benessere will host 380 branded residences ranging from Studios to 3-Bedroom luxury apartments – all fitted with the best-in-class facilities and amenities suited for medieval-era European royalty and landed aristocracies.

The project is located in Arjan, next to Miracle Gardens with the magnificent views of the floral display at the Miracle Garden. The launch of Vincitore Benessere more than doubles the developer’s real estate portfolio value to Dhs730 million ($200 million), including the Dhs135 million Vincitore Palacio and Dhs230 million Vincitore Boulevard.

‘Benessere’ in Italian means wellbeing in terms of health, comfort, and happiness. Keeping wellness at the center of the conception, design, creation, and development of homes which are comfortable and convenient, Vincitore is developing Benessere, which encompasses all these elements and features in the project which will impart wellness to their customers in terms of happiness and well-being.

“Real estate is not limited to four walls and a roof. It means a lot more as most buyers put their life savings into a property that they want to live in and call it a ‘home’. We are mindful of that and we are putting all our efforts to make the homes worth living in, breathing in and make them enjoyable and happy experience every day,” Vijay Doshi, Chairman of Vincitore Realty, said.

“His Highness Sheikh Mohammed Bin Rashid Al Maktoum,  Vice-President and Prime Minister of the UAE and Ruler of Dubai, is inspiring the UAE to cultivate wellbeing as a way of life and enrich the greater happiness of the nation through National Programme for Happiness and Wellbeing Initiative and we at Vincitore completely support this thought and Benessere is our contribution in the multi-billion dollar real estate segment of Dubai to make this happen, by giving people a place to live where they can dwell in happiness and complete wellbeing.”

The project has been developed in line with the Happiness Vision of the UAE Government that focusses on the wellbeing of the country’s citizens and residents. Apartments within Vincitore Benessere comes with a number of features that promotes healthy living and wellness – in terms of refreshing air circulation and the air quality that helps residents breathe in the fresh air and promotes longevity of its residents, he says.

“We are blessed with the best leadership that one could hope for – who is constantly guiding us to offer the best to our customers and promote well-being and happiness of the citizens,” Vijay Doshi says.

“The UAE Government had earlier launched the Ministry of Happiness and recently launched the Ministry of Possibilities. I am glad that our projects – Vincitore Palacio, Vincitore Boulevard and Vincitore Benessere – display the immense possibilities that a developer could offer to maximise customer happiness.

“In line with the UAE Government’s dynamic vision, we, as a developer, are also constantly challenging ourselves to deliver new possibilities and strengthen the country’s drive for happiness. Vincitore Benessere is a demonstration of our courage of hope – and we hope to deliver the best at a very affordable price.”

The project’s construction will be self-financed by the developer, which ensures that the delivery of the project will not be affected due to the pace of sales and marketing activities.

Veer Doshi, Executive Director of Vincitore Realty, said, “I am happy to announce that we have already received strong buyers’ interest and hope to close the sale of 35 percent of the homes in Vincitore Benessere in the coming weeks.

“Our designers and project engineers have spent a lot of time in the details of the project offers in order to ensure wellness and happiness. With Vincitore Benessere, we are not promoting just living space, we are offering wellness, happiness, and lifestyle – at a very affordable price.

“This is our third such project, built upon the success of our maiden project – Vincitore Palacio – that we delivered in 2017. Vincitore Palacio is a living testimony of the quality and class that we are delivering. It is one of the best pieces of architecture in the UAE which will be recognised in the real estate sector that reminds people of the Baroque-era architecture in Europe.

“Our second project, Vincitore Boulevard – is planned for delivery this year. And now, Vincitore Benessere will be a class apart and will add value to the overall real estate offerings in Dubai.”