India’s eyewear retailer commits $50 million towards expansion in UAE

Lenskart, the largest eyewear retailer of India, has announced its foray into the Middle East market and plans to open its first retail store in Dubai soon.

The company has committed $50 million (around Dhs185 million) towards the expansion in the UAE market.

The eyewear specialist has launched its operations in the UAE through online offerings at its website ae.lenskart.com with free delivery across Dubai, Abu Dhabi and Sharjah.

The UAE  is a very active market for premium fashion eyewear and colour contact lenses, and Lenskart will be launching its brands - John Jacobs and Aqualens - along with lenskart, which has already disrupted the markets in India and Singapore.

Within the year, the company plans to provide eyewear through its online and offline stores across the Middle East, similar to its current practice in Singapore and India.  The move to venture into the Middle East, follows its success and popularity in Singapore where Lenskart is looking to do $30 million revenue in 2021 and achieving the No: 1 position. In the Middle East, Lenskart aims to do the same by building a $250 million business over the next 3-4 years.

Peyush Bansal, Co-Founder, LensKart, said, “At Lenskart, we understand the UAE millennial buyers and believe that we have the most stylish and high-quality products that are supported by innovative technology and a strong supply chain to deliver a surprising customer experience. We envision to grow exponentially in the coming 3-4 years and build a robust consumer base for our brand in the Middle East. Our prime objective remains enthusiastic customer satisfaction.”

The Company keeps customer experience and technology at the forefront of its servicing. It provides a unique offering of AR (Augmented Reality) technology for virtual try-on. The indigenously-developed technology enables customers to try eyewear virtually and makes intelligent recommendations as per their facial analysis.

Lenskart’s new production facility is under development in Delhi-NCR region of India with an investment of over $100 million and it is going to be the largest eyewear facility in the world with supply capacity of over 150,000 glasses per day.

Lenskart has 5,000 employees and an in house data and technology team of over 300 engineers. Amit Chaudhary and Ramneek Khurana who are the other co-founders dedicatedly oversee to all technology initiatives across the company. Lenskart shipped 7 million pairs of eyewear last year which is largest among all eyewear startups founded globally in the last decade.

Business Bureau, Gulf Today