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Most businesses in the UAE focus on the benefits of investing in branding and are concerned about whether their brand strategy is winning them the trust and loyalty of consumers? Protecting the logos, tag lines, brand names and designs through UAE trademark registration is the primary step in implementing the brand strategy. But most often brand owners commit some serious lapses when it comes to filing their UAE trademarks under appropriate Classes.

Some businesses ignore trademark classes, some file their trademarks under the wrong classes and others fail to file trademark classes under multiple classes that are relevant to their brand. Failing to file trademarks under multiple classes may lead to trademark infringement by your competitors. An easy way to avoid these common branding mistakes is by hiring the best trademark agents in Dubai. If you are a business owner who is all muddled up about the importance of International trademark classes in the UAE, take a breath and continue reading.

Trademark Classes Explained for Brand Owners

Trademark classes let you define the category in which the trademark will be registered. The UAE follows the Nice International Classification system which consists of 45 classes of goods and services. Trademarks are registered in the UAE under the NICE Classification system, where the goods are represented from Class 1 to Class 34 and the services are represented by Class 35 to Class 45. Filing the trademarks under the appropriate classes ensures that the brands are represented in the appropriate categories of goods and services.

A Guide to Filing Trademarks under Multiple Classes

Your brand will suffer in terms of profitability by ignoring the importance of filing your brands under multiple trademark classes. If your business is selling corporate attires you can register the trademark under Class 25. Trademark Class 25 represents clothes. But you also have the option to file your trademark under Class 24 which is for Textiles.

These trademark classes represent the category of goods but you should file the trademarks in relevant service classes if you are providing any services. For instance, if you are planning to provide fashion designing workshops under the same brand name you should file the trademark under Class 41. Trademark Class 41 is for Education/Training Provision.

What Happens if you Fail to File under Multiple Trademark Classes?

If you are ignoring to register trademarks in UAE under multiple classes then your competitor may take advantage of this situation. Consider the following scenario:

1. Your company selling corporate attires file trademarks under Class 25

2. You fail to register trademarks in UAE under Class 24 & Class 41

3. Class 41 & Class 24 remain vacant

4. A competitor with confusingly similar brand name files their trademarks under Class 41& Class 24

5. This leads to brand confusion in the market and you may lose your brand identity

The best way to avoid such a scenario is by conducting trademark registration in UAE under all relevant classes. Multi-class filings are not allowed for trademark registration in Dubai and you have to file separately for each relevant classes. This is a strenuous task and that is why the assistance of experienced trademark agents in Dubai come in handy for you in such situations.

Avoid Brand Confusion with the Help of Trademark Agents in Dubai

Hiring the best trademark agents in Dubai is the key to avoid brand confusion and a potential dent in your brand value and profitability. Trademark agents in Dubai provide you with sufficient guidance on choosing the right trademark classes which would make your process of trademark registration in the UAE worth your efforts. Filing your brand name in limited classes is a serious lapse on your part that exposes the loopholes in your company’s brand strategy.

By ignoring to file your brand under all the relevant classes, you are giving an unfair advantage to your competitors to exploit your brand image by creating brand confusion among customers. Hiring the services of Jitendra Intellectual Property (JIP) as registered trademark agents means you can have solid assistance in deciding if the trademark is for goods or services or both. These agents will give you solid advice on other aspects like the classes that accurately describe your products or services. With their assistance, you can improve your brand’s reach and safeguard your brand from competitors.

For more information, visit: www.jcatrademarkuae.com