DAZE enters UAE market to revolutionise the growing Luxury furniture segment

Sajjad Ahmad, Deputy Business Editor

The luxury furniture market in the GCC is poised to grow by more than $280 million during 2021-2026, progressing at a 5.5% growth rate during the forecast period. In the UAE, the sector generated around $3.72 billion and expected to grow by just over 4% annually between 2022 – 2026.

Given the demand for the market, Daze Furniture, the leading furniture brand known for its bespoke collection of furniture, lighting, and home accessories, is poised to revolutionise the luxury furniture segment in the UAE.

Having made a mark in the market since 2013 with showrooms in Lebanon and Saudi Arabia, Daze Furniture is now ready to make its mark in the UAE. The company’s success in Lebanon and Saudi Arabia has prompted its expansion into the UAE’s flourishing economy, multicultural diversity, and booming real estate market. To commemorate the brand’s momentous 10th anniversary, Daze Furniture proudly unveiled its inaugural store at Dubai Hills Mall, with additional showrooms set to follow.

Looking ahead, Daze Furniture has ambitious plans for the upcoming quarters. Building on the success of its launch in the UAE, the company aims to expand its presence by opening additional showrooms across the country. Moreover, Daze Furniture has its sights set on international expansion, with plans to establish franchises in key Gulf markets. The brand is also exploring opportunities in Canada and the USA, known for their appreciation of fine craftsmanship and cutting-edge design.

What sets Daze Furniture apart from the competition is its vibrant and ever-growing presence as a leading furniture brand. The company’s commitment to delivering the highest standards of customer service, unmatched quality, and strikingly beautiful designs has established an identity that is truly unique. Daze Furniture understands the evolving needs of its customers and offers super trendy designs that keep up with the latest styles, without compromising on quality. The affordability of Daze Furniture means that everyone can experience the allure of exceptional furniture pieces.

Daze Furniture takes convenience to a whole new level by offering a complete concept to its clientele. Customers can effortlessly furnish their homes by purchasing a complete set of furniture, complete with the right lighting and matching accessories. This holistic approach ensures that every aspect of their living space harmonizes seamlessly, creating an ambiance that reflects their individual taste and style. From chic and contemporary to timeless elegance, Daze Furniture caters to diverse preferences, delivering on its promise to provide style, quality, and convenience like no other.

Not only does Daze Furniture provide outstanding products, but it also offers fit-outs for major projects. One of its notable projects for 2023 was furnishing 27 residential towers in the King Abdallah Financial District. The company provided complete furnishings, ranging from living rooms, bedrooms, and dining rooms to accessories, showcasing its capability to handle large-scale projects.

Daze Furniture is committed to sustainability in every aspect of its operations. The brand meticulously curates products that meet stringent sustainability criteria, prioritizing eco-friendly materials to minimize environmental impact. By working closely with partner factories, Daze Furniture implements environmentally friendly techniques to reduce its ecological footprint and promote a greener future. The company remains dedicated to constant innovation and improvement in its sustainability efforts.