Sharjah’s investment potential highlighted at German exhibition - GulfToday

Sharjah’s investment potential highlighted at German exhibition


Invest in Sharjah delegation led by Mohamed Juma Al Musharrkh during a meeting in Frankfurt.

Continuing its mission to reinforce the emirate’s status as a leading hub for global investors, the Sharjah FDI Office (Invest in Sharjah) participated in the Investment Management Exhibition (IME 2023) in Frankfurt, from September 14-15.

The prominent annual event, which focuses on FDI trends and facilitating investment flows worldwide, ran under the theme #BuildingBridges, hosting over 1,000 participants and 70 speakers from 45 countries across five continents.

Led by Mohamed Juma Al Musharrkh, CEO of Sharjah FDI Office (Invest in Sharjah), and represented by Hamad Obaid Al Shamsi, Regional Investment Promotion Manager, and Latifa Obaid Al Ali, Head of Marketing and Public Relation at Invest in Sharjah, the delegation engaged in several discussions to identify new avenues of cooperation with Germany and other European nations. The delegation also highlighted emerging investment opportunities in Sharjah, with a specific emphasis on the promising growth trajectory of future-focussed sectors.

Invest in Sharjah’s booth at the international event showcased the strategic advantages, facilities and incentives offered by the emirate to investors. The participating delegation also attended key sessions and seminars at the event, which highlighted key challenges and opportunities for FDI considering global changes.

On the sidelines, Al Musharrkh delivered a presentation showcasing the strategic advantages that makes Sharjah a preferred destination for investors, the diverse market sectors they can explore, and the state-of-the-art administrative and consultancy services Invest in Sharjah provides them with. He also highlighted how Sharjah’s government entities and free zones support various strategic and emerging sectors like digital economy, sustainability, and artificial intelligence.

Sharjah FDI Office representing Sharjah received the “Business Friendly Environment” award by IME, in appreciation of the office and the Emirate’ efforts in creating a friendly and attractive business environment for investors.

“Being here reflects our mission to build partnerships and strengthen relationships with key economic and investment centres worldwide. Sharjah is an investment powerhouse in the Middle East, particularly for those seeking to pursue regional expansion via sustainable strategic investments”, the Invest in Sharjah CEO remarked.

“Sharjah and Germany boast a strong and longstanding business relationship, evident in more than 560 German companies, including 397 companies operating in the emirate’s free zones, according to 2023 statistics. The volume of exports and re-exports between Sharjah and Germany exceeded Dhs40 million during the same period”, he added.

Invest in Sharjah held a meeting with Invest in Armenia on the sidelines of the exhibition, where they discussed the strategic relations between the two countries and the advantages of the recent decision of waiving the pre-entry visas between the UAE and Armenia on the investment environment.

The office also met with leading companies in various fields to broaden its network and partnerships, including Heliad Equity Partners, a leading company dedicated to empowering businesspeople and investors. During the meeting, they discussed cooperation opportunities for investment in Sharjah’s strategic sectors.

Invest in Sharjah also met with TechQuartier, a leading company in agriculture, food technology, environmental and social governance, financial services, and ecosystem management.

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