Exports of Pakistani food items will cross $7 billion by end of year, says top official - GulfToday

Exports of Pakistani food items will cross $7 billion by end of year, says top official


Muhammad Zubair Motiwala visits Pakistan Pavilion at the Gulfood Exhibition in Dubai on Wednesday.

Gulf Today, Staff Reporter

Muhammad Zubair Motiwala, Chief Executive, Trade Development Authority of Pakistan (TDAP) visited Pakistan Pavilion at the ongoing Gulfood Exhibition, Dubai Trade Centre, on Wednesday.

Applauding their efforts to help in promoting exports, Motiwala interacted with exhibitors during his visit to various stalls showcasing Pakistani products.

“We have specifically focused on enhancing our food and food allied items which is paying dividends in the form of substantial increase in our exports in this sector. Considering the ongoing trends, it is safely projected that our exports of food items will cross $7 billion by the end of this financial year, which is in sharp contrast to about $4 billion annual exports in this sector, previously,” emphasised Motiwala.

He said that enhancing exports of Pakistani products was the way forward to achieve economic prosperity and TDAP is contributing substantially towards this national objective. “It is extremely encouraging to share that there is remarkable increase of 300 to 400 % in the exports of sesame seeds this year. Exports of Pakistani rice will cross $3 billion in comparison to about $1.5 billion formerly,” underlined Motiwala.

Motiwala Muhammad Zubair Motiwala (L) interacts with organisers during his visit to the Pakistan Pavilion.

The Chief Executive said that exporters with the assistance of TDAP are participating in Gulfood Exhibition for the last few years and it is heartening to share that the number of Pakistani exhibitors is increasing each year. He further said that participation of Pakistani exporters in the mega food exhibition is overwhelming.

During his visit, Motiwala met Chief Organiser of Saudi Food andJaffar Shubber, Commercial Director Events Management, Dubai World Trade Centre who showed keen interest for Pakistani products’ participation in the upcoming Fresh Fruits & Vegetables Exhibition. He also held a detailed meeting with the organising committee of Dubai World Trade Centre including, Salima Dadla, Commercial Director Events & Exhibitions and Andrew Burman, Senior Sales Manager Exhibitions for allotting more space to Pakistan in the future exhibitions.

Motiwala-PAkistanirice Muhammad Zubair Motiwala with a Pakistani exporter.

“I am here to meet our exhibitors and listen to their valuable input for further improvement towards increasing our exports. I am delighted to share that the Pakistani participants have received unbelievably good response from potential importers and investors at the exhibition,” said Motiwala.

A total of 100 Pakistani exhibitors are taking part in the ongoing Gulfood festival of which 45 are sponsored by TDAP while others are participating on self-sponsorship basis. The Chief Executive was also accompanied by Commercial Counsellor, Director General TDAP and other senior officials of Pakistan’s Diplomatic Mission in the UAE.

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