The Sharjah Chamber of Commerce and Industry (SCCI) inaugurated,  the “Souq Al Freej” Ramadan market, as part of the 34th edition of Sharjah Ramadan Festival.

The initiative, which is held at Sharjah National Park and runs until April 4th, emphasizes the Chamber’s commitment to bolstering small and medium-sized ventures and supporting productive families, offering them a unique platform to showcase and market their products.

The opening ceremony was graced by Abdullah Sultan Al Owais, chairman of SCCI, and Salem Ali Al Muhairi, Chairman of Sharjah City Municipal Council (SCMC), alongside several members of the Sharjah Chamber’s Board of Directors.

Also present were Mohammed Ahmed Amin Al-Awadi, Director General of SCCI, and Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business Sector in SCCI, as well as Ibrahim Rashid Al Jarwan, Director of Economic Relations and Marketing at SCCI and General Coordinator of the Sharjah Ramadan Festival.

This commercial gathering brings together a diverse array of small and medium-sized businesses’ owners, productive families, and entrepreneurs showcasing a variety of fashion, food, and accessories inspired by Emirati heritage.

Additionally, the event features a diverse range of products and merchandise tailored to meet Ramadan shoppers’ preferences. The market also includes shopping stalls (booths) for participants to display and market their products, as well as a heritage village, a restaurant lounge serving local and traditional cuisine, and entertainment activities and games for children.

Abdullah Sultan Al Owais emphasized that the inauguration of the “Souq Al Freej” Ramadan market exemplifies a collaborative effort between the public and private sectors to organize innovative marketing initiatives that contribute to bolstering trade activity across the Sharjah Emirate, reinforcing its stature as a unique tourist destination.