International policymakers and industry leaders are preparing to gather in the UAE for Arabian Travel Market (ATM) 2024, where they will examine how entrepreneurship and innovation are reshaping the global tourism industry. The 31st edition of the exhibition will take place at Dubai World Trade Centre (DWTC) from Monday 6 to Thursday 9 May.

Over 200 speakers will participate in more than 50 sessions during the course of the four-day event. Experts from around the world will take to ATM’s Global Stage and Future Stage (formerly the Travel Tech Stage) to address some of the sector’s most pressing issues, including the growing role of artificial intelligence (AI), the future of aviation, how to stand out in the luxury segment, retail tourism, and sustainable travel.

As the Middle East’s leading exhibition for inbound and outbound travel and tourism professionals, ATM 2024 will build on last year’s record-breaking 30th edition with its theme: ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’. Exhibitors and attendees will have the chance to explore new market opportunities, the benefits of collaboration and connectivity, how to attract investment and more.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The future of the global travel industry will be shaped by innovators and entrepreneurs, which is why we are so excited to shine a spotlight on the latest insights and technologies at ATM 2024. From startups to established brands, this year’s exhibition will showcase fresh thinking on how the sector can enhance customer experiences, drive efficiency and deliver positive economic impacts across the Middle East and beyond.”

Exhibitor participation is expected to be 23% higher than last year, making ATM 2024 the largest edition in the event’s history. Growth is expected across all show verticals, including regional year-on-year upticks for the Middle East (19% larger), Europe (32% larger), Asia (20% larger) and Africa (28% larger).

The exhibition’s sold-out Travel Tech space will be 56% greater on the show floor, with products from the sector demonstrating 33% growth year on year.

Hotel participation, meanwhile, is projected to be 21% higher than last year.

This year’s edition will once again enable attendees to move beyond traditional leisure travel by exploring opportunities related to luxury, business, and meetings, incentives, conferences and exhibitions (MICE).

ATM 2024 will feature an array of discussions on these subjects, including sessions dedicated to premium offerings, healthcare meetings, global business travel, sustainable procurement, sporting events and more.