Sharjah’s renowned landmark and award-winning family-friendly destination, Al Noor Island has secured its place among the top 10 attractions in the Middle East by winning the prestigious ‘Best of the Best’ title for 2024 on the leading travel-review platform TripAdvisor.

Developed and managed by the Sharjah Investment and Development Authority (Shurooq), the destination has been ranked among Sharjah’s top attractions since its inception, offering a unique blend of nature, art, and entertainment. This recognition marks the second consecutive year that Al Noor Island has won the ‘Best of the Best’ title, an achievement reserved for the top 1% of the 8 million listings on TripAdvisor.

Additionally, the Mleiha Archaeological Centre, situated amidst the region’s most significant natural and archaeological sites, has once again received the TripAdvisor Travelers’ Choice Award for 2024. This marks the seventh consecutive year that Mleiha has received this award, underscoring its consistency in providing exceptional visitor experiences. Sharjah’s iconic Al Montazah Parks, known for its thrilling water rides, has also won the Traveler’s Choice Awards 2024.

“We humbly accept this honor as a reflection of our unwavering dedication to crafting exceptional experiences,” said Mahmoud Rashid Deemas, the Director of Operations and Tourism Development at Sharjah Investment and Development Authority (Shurooq), expressing his joy over the recognition that the destinations have received. “The positive feedback from travelers, adventure seekers, and family travelers who visit the UAE is a testament to the highest quality of service we provide. It also motivates us to strive for better in the future” “ he added.

TripAdvisor Travelers’ Choice Award winners are uniquely chosen by millions of travelers worldwide, who provide their real and unbiased reviews or opinions on destinations, activities, and experiences. ‘Best of the Best’ is the highest honor and the winners are among the top 1% of listings on TripAdvisor.

Al Noor Island, located in the Khaled Lagoon, is an award-winning family-friendly destination where nature, art, and entertainment coexist in perfect harmony, making it a great destination to spend the holidays. Meanwhile, Mleiha Archaeological Centre is home to the region’s most important natural history and archaeological sites. The picturesque destination also offers a range of activities for all types of thrill seekers.

Since its establishment in 2009, the Sharjah Investment and Development Authority has become a driving force in local and regional economic development.

Shurooq adopted a comprehensive strategy focused on four key sectors: real estate development, hospitality, commercial and entertainment centres, and arts and culture.

Shurooq aimed to ensure that the goal of this integrated strategy is to strengthen sustainability and continuously promote innovation.

The Sharjah Investment and Development Authority is a leading authority dedicated to the sustainable development of Sharjah, offering a diverse portfolio of eco-tourism projects and initiatives.

Shurooq’s mission is to enhance the quality of life for all Sharjah residents and visitors while preserving the emirate’s rich cultural heritage and natural resources.

Last month the Sharjah Investment and Development Authority has announced the soft opening of the first phase of the “Najd Al Meqsar” project. Managed by the Sharjah Collection, this project stands as a premier luxury hospitality and heritage tourism destination in Khorfakkan, located in the eastern region of the Emirate of Sharjah.

Phase 1 of the project boasts features that promise an immersive and enriching experience for local guests and international visitors. Accommodations include 7 meticulously restored units within a house that is over 100 years old, each offering breathtaking mountain views.

Situated on 17,210 m² offering a glimpse into the past alongside facilities and attractions, including a restaurant, reception area, and a trail to the iconic 300-year-old Al Meqsar Fortress, providing an unforgettable experience for guests.

Adventure seekers can explore walking trails while enjoying panoramic views of Khorfakkan, immersing themselves in the historical spirit of the village, and accessing to Al Rafisah Dam through a dedicated trail.

The asset has been conceived, designed, and executed in accordance with ESG standards. It speaks volumes of Shurooq’s continued and strong commitment to protecting and preserving Sharjah’s history and culture while enabling the world to access and experience them.

In the restoration and development of this historic village — part of a broader restoration effort in the area in collaboration with the Sharjah Infrastructure Development Authority (Mubadara) — the utmost care has been taken to utilise the highest quality materials that not only honour the architectural legacy but also compliment the natural surroundings, and simultaneously provide attractive destinations for modern travellers.

Looking ahead, Phase 2, scheduled for handover in the first quarter of 2026, promises to elevate the guest experience even further. Anticipated additional units overlooking the valleys situated on 16,500 m² offering communal spaces for a holistic experience. Guests will have the opportunity to relive the nostalgia of the historic area, connecting with the region’s roots in a meaningful way.

The project is being built in a strategic 2-phased development approach to protect and preserve the original foundations. Upon completion, the heritage-inspired development will provide guests with trails, quick access to the Wadi Wishi archaeological site, and more.