Two Audemars Piguets are displayed for customers.

Gulf Network

You don't buy an Audemars Piguet watch just because you want it, you buy it because it gives you that sense of accomplishment. So if you have made it there and decided to celebrate by treating yourself to an AP watch, there are certain things you should be aware of. You cannot just walk into the AP boutique in Dubai Mall and expect to walk out with your favorite Royal Oak. It doesn't work like that. Here’s what you need to do.

Buying an AP Through an Authorized Dealer

I would not go as far as saying it is impossible to get AP watches from retailers. It is just hard to get. If you have never purchased a watch from them before, you need to buy something from them that they want to sell. So, you could be looking at a Code 11.59 or a Royal Oak Offshore. If you like those models, then you can go ahead and make a purchase at your nearest AP retailer.

To get to your favorite Royal Oak, you will have to build a profile with them and buy many watches before you get to your favorite one. So, what’s the alternative? Buy one from the secondary market.

AP Watches in the Secondary Market

Instead of going through the hassle of making a profile at the AD, you can pick up any Royal Oak model from the secondary market. When purchasing from secondary watch dealers, it's crucial to choose a trusted and reputable dealer. One well-regarded dealer in the industry is WatchMaestro. Known for their extensive inventory of luxury watches, including Rolex, AP, Patek Philippe, and Richard Mille, they even offer sourcing of watches.

Expect to pay a premium over the retail price of the watch if you decide to buy from the secondary market. But when you sit down and do the calculations, it is clearly worth it. The premium ensures that you get the watch you want without having to face long waitlists or make unwanted purchases to build a profile.

Whether you choose to wait or pay a premium for immediate satisfaction, owning an AP watch is a reward in itself. It is not just about the luxury, but a connection is built with the watch as you buy it to celebrate a win. And this AP will last you a lifetime essentially becoming a heirloom in your family.