Gulf Network
In line with Dubai’s vision to support blockchain innovation and the content creation economy, the summit and the Dubai Content Creators Programme by the Dubai Press Club are reinforcing the city’s reputation as a global hub for creativity and technology.
Held at W Palm Dubai, CCCC 2024 drew over 200 creators, with a collective fan-based of over 1 billion views. Renowned speakers included Randi Zuckerberg, Founder & CEO of Zuckerberg Media and HUG; Zach King, Filmmaker & Content Creator; Nick Tran, former Head of Global Marketing at TikTok; Katie Penn, former Global Head of Marketing at X and more, delivering over 15 sessions at the summit.
Day 1 began with opening remarks by Randi Zuckerberg and kicked off with an engaging panel discussion on ‘The Value of Content Creators to the Crypto Industry’, highlighting the value of creators in the crypto space.
Standout sessions included ‘Finding Your Breakthrough – Insights from Zach King's Journey,’ where he also shared tips on ‘The Key to Becoming a YouTube Influencer.’ Other industry leaders also tackled challenges and trends.
Day 2 featured standout sessions, including Randi Zuckerberg’s keynote, ‘How to Get Viewers Returning to Your Livestreams’, where she shared strategies for building loyal audiences and sustaining viewer engagement. Other sessions explored different topics led by prominent creators. This was followed by a panel discussion titled ‘The Key to Becoming a Twitter Influencer’, led by leading Twitter creator, Mario Nawfal and Richard Rabbat, former Vice President of Product at Twitter. The day concluded with a lively afterparty hosted by Safa Siddiqui, Netflix star of Dubai Bling, followed by a gala dinner and awards ceremony.
Additionally, the CCCC Hacker House Challenge hosted 10 teams and individuals competing for a $90,000 prize pool, with the Five Guys Team taking the Best Picture category, winning $30,000 and Chris Kogias winning the Best Editor individual category with $10,000.
The 2024 Crypto Content Creator Campus was made possible by the support of key sponsors committed to advancing the creator economy. Title sponsors Bybit, MEXC, and Aptos led the way, joined by Platinum sponsor Bitget, and Gold sponsors TON, Mantle, and Gate.io. Silver sponsors Weex, Zoomex, HTX, Circle, Animoca Brands, Solana Foundation, and Morph added further strength to the event. Their collective support played a crucial role in the success of CCCC 2024, underscoring the industry’s commitment to advancing the creator economy with blockchain technology.
The upcoming 2025 edition of CCCC will be held in Lisbon, Portugal.