HONOR Magic7 Pro makes its MEA debut: A new era of AI-Powered camera and performance excellence

Gulf Network

Pre-orders for the highly anticipated HONOR Magic7 Pro in the UAE will begin on January 15^th with exclusive package worth 2197 AED.

Global technology brand HONOR today announced the launch of the HONOR Magic7 Pro in Dubai, UAE. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed[1]. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

“We are excited to introduce the HONOR Magic7 Pro to the GCC market, where technology innovation and digital transformation are at the forefront,” said Laurance Li, General Manager of HONOR GCC. “With its seamless integration of both on-device and cloud AI, the Magic7 Pro offers an intuitive, intelligent, and secure experiences. This launch represents our continued dedication to bringing next-gen smartphones that are not only innovative but deeply relevant to the dynamic and tech-savvy GCC market.”

During the regional launch event hosted in Dubai, it was also announced that HONOR has become the official partner of Louvre Abu Dhabi for their upcoming extraordinary exhibition - “Kings and Queens of Africa: Forms and Figures of Power”. This collaboration underscores brand’s commitment to fostering innovation and creativity, extending beyond technology to support cultural and artistic initiatives that inspire and unite communities.

Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE

To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos.

Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances powered by AI. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.

Empowering Smart Lifestyle with AI-powered MagicOS 9.0

The HONOR Magic7 Pro offer a truly personalized and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities on Magic Portal2, users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal now can swiftly direct users to entertainment applications with ease.

To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series stand as the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology[1]. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.

Unrivaled Battery Life Combined with Exceptional Gaming Performance

Powered by the Snapdragon 8 Elite Mobile Platform[1], the Magic7 Pro is equipped with the advanced Qualcomm Oryon CPU and Qualcomm Adreno GPU. Coupled with the industry's first AI Real-Time Rendering technology, supported by HONOR's on-device AI capabilities and Snapdragon's heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.24

Price and availability in the UAE:

Pre-orders for the highly anticipated HONOR Magic7 Pro in the UAE will begin on January 15th, with the device priced at 3999 AED three stunning color options Lunar Shadow Grey, Breeze Blue, and Black. Customers who place a pre-order will receive an exclusive package worth 2197 AED, which includes the premium HONOR Watch4 PRO (1099 AED), the versatile HONOR CHOICE X5 Pro (399 AED), and a 12-month HONOR CARE plan (699 AED), ensuring an enhanced experience from day one.