Stellar USP ready to revolutionize UAE’s hospitality industry

  Gulf Network

Stellar USP, redefining luxury in the hospitality industry by providing tailored, world-class solutions that enhance guest experiences. They go beyond being just a supplier; and see themselves as partners in their client’s success stories. 

The operations in the UAE focus on curating premium products — from elegant Chinaware and Flatware to sustainable hospitality solutions — that align with the unique visions of their clients. They are representing globally renowned brands and emphasizing quality, innovation, and personalized service, and aim to support the UAE’s dynamic and ever-evolving hospitality sector, ensuring it remains a global leader in excellence. 

“The UAE market is dynamic and full of opportunities, especially in the luxury hospitality sector, which perfectly aligns with Stellar USP’s expertise. We are aiming to thrive in two major global hub cities like Dubai and Abu Dhabi with our bespoke solutions.” Said, Samantha Araujo, founder & CEO.

While specific market share figures remain confidential, Stellar USP is widely acknowledged as a trusted partner by leading hotel chains and fine dining establishments. Their collaborations with renowned groups such as Jumeirah, Marriott, Kerzner, and Accor, as well as prestigious properties like Atlantis The Royal, One & Only – One Za’abeel, and Marriott The Palm, exemplify the strong presence they have established in this highly competitive industry. 

Highlighting the expansion plan for the UAE and beyond, the official said, “Absolutely, expansion is a key part of Stellar USP’s vision. Within the UAE, we are exploring new segments that complement our current expertise, such as sustainable hospitality solutions and innovative product lines. 

“Internationally, we have already established a presence in markets like Saudi Arabia, Kuwait, Bahrain, Oman, Qatar (Doha), Maldives, Seychelles and parts of Africa, we are actively exploring opportunities to expand our reach. Each step of our expansion is strategic, ensuring alignment with our commitment to quality, innovation, and sustainability. Our goal is to bring Stellar USP’s unique approach to a wider audience while maintaining the exceptional standards that define us,” Added, Samantha Araujo, founder & CEO.

It is also mentioned that the Stellar USP is focused on three key areas: sustainability, innovation, and client-centric service. 

“For us, luxury and sustainability go hand-in-hand. We aim to offer products and solutions that not only meet the highest standards of quality but also contribute to a greener and more responsible future for the hospitality industry,” Samantha Araujo, founder & CEO, said. 

“Stellar USP’s success in a competitive industry stems from our commitment to excellence, innovation, and building strong relationships. From the beginning, we positioned ourselves as partners, not just suppliers, by understanding our clients' unique needs and delivering bespoke solutions that enhance their success.

“Our focus on the finer details, combined with representing globally respected brands like WMF and Schönwald, IVV, Luigi Bormioli, F.O.H, Miyake, Resuinsa etc. sets us apart and aligns us with the highest standards of luxury and sustainability.”