UK-GCC free trade deal will provide big boost to UK exporters: Mooney

Gulf Today, Staff Reporter

A UK-GCC Free Trade Agreement could be transformational for UK food and drink exports. If secured, it could lead to reduced or eliminated tariffs on key UK exports, making British products more competitive in the GCC market, said Sarah Mooney, HM Trade Commissioner for the Middle East and Pakistan.

Addressing a breakfast event in Dubai, she explained, “Currently, UK exporters face tariffs of up to 25% on cereals, 15% on chocolate, 12% on baking products, 10% on sweet biscuits, and 5% on soft drinks. Removing these barriers would not only make British products more affordable but also enhance trade relationships and increase accessibility to high-quality UK food and drink across the region.”

“Given the GCC’s appetite for premium and high-quality products, an FTA would provide a significant boost to UK exporters looking to expand their footprint in the Middle East.”

About the UK’s participation in the recently concluded Gulfood, Sarah Mooney revealed, “The UK has a significant presence at Gulfood this year, demonstrating our commitment to fostering trade relationships and showcasing the best of British food and drink. We have a robust cross-section of companies exhibiting at the UK Government stand, featuring products ranging from drinks to savoury snacks and much more besides. As well as dedicated country pavilions for Wales, Scotland, and Northern Ireland, the UK’s Agriculture and Horticulture Development Board (AHDB) is also exhibiting dairy and meat from Britain to highlight the UK’s particular strength in these sectors. This broad presence reflects the high level of demand for British food and drink in the GCC, driven by our strong reputation for quality, provenance, and innovation.”

She added, “We see Gulfood as an important platform to strengthen trade relationships, engage with key buyers, and highlight the UK’s leadership in food sustainability and production standards.”

Highlighting the popularity of British food and drink in the region, Mooney said, “British food and drink products are well respected in the GCC for several reasons. First and foremost, the UK has a globally recognised reputation for producing high-quality food and drink, underpinned by stringent food safety and traceability standards. Consumers in the region appreciate the rich heritage of British cuisine, from iconic cheeses and meats to innovative snack and beverage brands that align with modern tastes.”

She added, “The GCC market is discerning, with a growing appetite for premium, sustainably-produced goods. UK food and drink exports to the GCC reached £817 million in 2023, with the UAE alone accounting for £420 million of that figure, demonstrating the strong and growing demand.”

Explaining the demand for UK products in the GCC, she said, “The GCC market is characterized by a strong demand for premium food and beverages, and the UK is well-positioned to meet this demand. The UAE ranks among the top global markets for consumer spending on food and non-alcoholic beverages, with consumer spending per capita projected to reach £4,830 in 2025. Saudi Arabia is also seeing significant growth in its premium food segment, with 65% of Saudi shoppers indicating a willingness to pay more for quality products. British dairy, premium grocery items, and high-end snacks are particularly well-suited for this market. Additionally, high-end restaurants and hotels in the UAE and Saudi Arabia frequently reference the origin of their meat and fish, showcasing Scottish seafood and Welsh lamb as premium offerings.”

Sarah Mooney concluded, “The UK’s food and drink industry has a long-standing and growing presence in the GCC, driven by strong demand for premium, sustainable, and high-quality products. The region presents exciting opportunities for UK businesses, particularly in sectors such as premium grocery, dairy, seafood, and non-alcoholic beverages. With the potential of a Free Trade Agreement on the horizon and continued investment in sustainable and innovative food production, we are confident that UK food and drink will remain a key player in the GCC market for years to come.”