Samaya Food Investments llc inks MoU with Berjaya Food International to establish Paris Baguette bakery café in the UAE

Gulf Network

Samaya Food Investments LLC has signed a Memorandum of Understanding (MoU) with Berjaya Food International Sdn. Bhd. (BFI), a subsidiary of Berjaya Food Berhad, to introduce the renowned Paris Baguette bakery café brand to the UAE. This partnership aims to bring Paris Baguette’s iconic bakery products and café experiences to the UAE, catering to the growing demand for premium dining experiences in the region.

Mr. Amer Al Ahbabi, CEO of Samaya Food Investments, said, “We are delighted to partner with Berjaya Food International. Our successful collaboration with Berjaya Corporation in launching Kenny Rogers Roasters in the UAE and KSA has built a strong foundation. We look forward to replicating that success with Paris Baguette.”

Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad, expressed, “Our expansion into the UAE marks a significant milestone in our regional growth. This partnership extends our footprint beyond ASEAN, entering the dynamic Middle Eastern market.”

Mr. Nabil Shaukat Butt, CFO of Samaya Food Investments, added, “Our partnership with Berjaya aligns with our growth strategy to strengthen our portfolio and create long-term value with a globally recognized brand. We are excited to offer Paris Baguette’s premium products to our customers in the UAE.”

Samaya Food Investments, headquartered in Abu Dhabi, specializes in acquiring and expanding global franchise brands to enhance dining experiences in the region.

Berjaya Food Berhad, founded in 2009 and listed in 2011 on Bursa Malaysia, operates Starbucks in Malaysia, Brunei, and the Nordics, Paris Baguette in Malaysia and the Philippines, and Kenny Rogers Roasters in Malaysia.

Paris Baguette, established in 1988, is a flagship brand of the SPC Group, a leading South Korean food company. The brand is celebrated globally for its freshly baked pastries, signature cakes, and innovative café offerings.

With over 4,000 locations in 12 countries, including key markets in Asia, Europe, and North America, Paris Baguette’s entry into the UAE signifies a key step in expanding its global footprint and offering high-quality bakery products in the Middle East.

Press Contact

[email protected] | +971 54 722 4718