UAE Ambassador to Germany highlights business potential in exclusive interview with Brand Activation Setup

Gulf Network

In an exclusive interview with Brand Activation Setup, H.E. Ahmed Alattar, UAE Ambassador to Germany, shed light on the UAE’s thriving business ecosystem, highlighting its strategic location, pro-business policies, and commitment to innovation as key factors driving global investment.

Speaking on the UAE’s evolving economic landscape, H.E. Alattar emphasized the nation’s ability to balance tradition with modernization, making it an attractive hub for international entrepreneurs. He noted that the UAE’s steadfast neutrality and commitment to globalization provide businesses with stability and access to a vast international market.

“The radical commitment to neutrality of the UAE and the radical commitment to globalization—these are the two pillars. That’s why, when you come in as a German company, you have an order book of international clients that you can know for certain, you will not lose due to geopolitical reasons,” H.E. Alattar stated.

UAE’s Business-Friendly Approach

During the discussion, H.E. Alattar highlighted the UAE’s tax policies, stating that the government carefully assesses taxation’s impact on businesses before implementation.

“We take imposing taxes very seriously because we know the cost of taxation. It can impact businesses and organizations, so we assess it very carefully,” he added.

He further underscored the UAE’s leadership in innovation, sustainability, and global economic transformation, reinforcing the country’s position as a premier destination for investors and entrepreneurs.

Strengthening UAE-Germany Business Ties

The discussion also covered the growing economic and cultural connections between the UAE and Germany, with H.E. Alattar outlining the mutual opportunities for businesses from both nations. He shared insights into how German companies can leverage the UAE’s dynamic market for expansion and long-term success.

Brand Activation Setup’s Commitment to Business Growth

Karim Loreti Hassan, CEO of Brand Activation Setup, expressed gratitude for the opportunity to engage with H.E. Alattar, emphasizing the significance of fostering cross-border business relationships.

“His perspective on the UAE’s dynamic business landscape, particularly for German entrepreneurs, underscores the incredible potential for collaboration and growth between our two nations,” Hassan said.

The exclusive interview represents a significant milestone for Brand Activation Setup in facilitating dialogue between international business leaders and the UAE’s economic stakeholders.

About Brand Activation Setup

Brand Activation Setup is a Dubai-based business consultancy specializing in company formation, legal, and law services. The firm provides strategic guidance to international entrepreneurs and businesses looking to establish and expand in the UAE, ensuring seamless market entry and regulatory compliance.

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Media Contact

Sophie Luise Genth  Head of Marketing & Communications  Brand Activation Setup   request @brand-activation.ae