Virgio: Redefining fashion sustainability on World Water Day

Gulf Network

As the world unites to celebrate World Water Day on March 22nd, Virgio focuses on its commitment to sustainable fashion by adhering to one of the most crucial issues- water conservation. The Fashion industry consumes the largest amount of fresh water, through authentic production methods which furthermore depletes crucial resources and pollutes waterways.Through conscious practices by Virgio, water efficiency , ethical sourcing and responsible production are all integrated throughout the production of Virgio's garments.

Aesthetics with Virgio is of utmost importance, as the ethos of the brand is minimizing environmental impact. Each garment of Virgio is carefully curated using:

1. Low Impact Dyes: Authentic textile dyeing is accountable for 20% of global waste water pollution according to sources. Virgio, integrates non-toxic, water-efficient dyes to drastically reduce chemical runoff and safeguard aquatic ecosystems.

2.Sustainable Fabrics: Virgio uses organic cotton, Tencel, and recycled fabrics that utilizes vast reduction in water compared to conventional textiles. If fashion brands use organic cotton compared to conventional cotton - facts suggest 91% less water is used in organic cotton.

3.On-Demand Production: Overproduction leads to excessive water consumption and textile waste. Virgio’s tech-driven, made-to-order model ensures that each piece is crafted only when needed, preventing unnecessary resource depletion. Water is a shared resource that sustains communities, ecosystems, and industries.

For World Water Day today, as a responsible Fashion " Virgio urges consumers to make mindful choices by supporting sustainable fashion brands that prioritize water conservation. Every purchase from Virgio represents a step towards a cleaner, greener future where style meets sustainability. Join us in making a difference—because fashion should never come at the cost of our planet’s most precious resource" – Amar Nagaram. CEO, Founder of Virgio.