Inayat-ur-Rahman, Business Editor
Abdulla Bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, highlighted the continued growth and robust performance of the UAE’s tourism sector. He attributed this growth to the wise leadership’s directives and forward-looking vision, which led to the development of sustainable policies, strategies, and initiatives that drive the sector’s progress.
Al Marri said that hotel revenues in the UAE reached approximately Dhs45 billion in 2024, reflecting a 3% year-over-year growth. Hotel occupancy rates also climbed to 78% last year, ranking among the highest both regionally and globally.
Bin Touq added, “The UAE continues to advance its national efforts to develop innovative tourism initiatives and projects, while strengthening collaboration with all relevant local and international tourism bodies. These efforts aim to elevate the UAE’s status as the best tourism identity globally by the next decade, offering world-class experiences that further enhance the country’s appeal to visitors from around the world.”
Ayman Ashor, Cluster General Manager, Al Bandar Rotana and Arjaan by Rotana told Gulf Today that Dubai’s extraordinary positioning as a global hub of innovation and luxury has led to a remarkable surge in occupancy rates and average hotel rates.
“This growth is a testament to our commitment to excellence in hospitality, attracting visitors from around the world who seek unparalleled experiences”.
“As we continue to enhance our offerings and invest in sustainable tourism, we are excited to contribute to Dubai’s vision of becoming the world’s most sought-after destination.” Ashor added.
Iftikhar Hamdani, Area General Manager, Bahi Ajman Palace & Coral Beach Resort Sharjah, said: “We are proud to contribute to the impressive growth of the UAE’s tourism sector, as highlighted by Abdullah Bin Touq Almarri. At Bahi Ajman Palace and Coral Beach Resort Sharjah.
Hamdani added that they have achieved an outstanding occupancy rate of 90% year-to-date in 2024. This achievement underscores the robust demand and appeal of the Northern Emirates as a key destination for visitors. “Our success is a testament to the commitment and excellence our teams exhibit daily, providing exceptional experiences for our guests.” Hamdani concluded.